Senior Director, Content Studio & Creative, Global Communications

Overview

The Senior Director, Content Studio and Creative Digital Strategy and Data will serve as a key leader on the Global Communications team, responsible for overseeing content strategy and creation across a multitude of internal and external communications and high priority touchpoints including owned digital/social channels, executive channels, paid media, events, traditional media, and more.

This role demands a highly collaborative, creative and strategic leader who can manage a team driving the company's proactive digital storytelling across a complex and ever-expanding ecosystem of channels. This role will manage and scale our end-to-end in-house content creation & production team-spanning copywriting, design, social, video, and photography. This visionary leader will unify our brand narrative & look and feel, working collaboratively across Comms disciplines to ensure integrated storytelling and best-in-class creative and content across the end-to-end social, digital and traditional media ecosystem.

• Lead content strategy in collaboration with a cross-functional team across the enterprise.
• Drives the global editorial planning process for owned channels to inform content creation and deployment of resources against key priorities
• Oversee all in-house content production, ensuring alignment with best practices
• Oversee the execution of content through the appropriate channels in line with the communications strategic plan.
• Partners closely with the data& analytics team to develop a comprehensive metrics plan for each channel, actively monitor and synthesize data into insights, and make recommendations to optimize content and channels.
• Continuously study trends in digital channels and how they impact the company's content strategy.
• Incorporate data + feedback loops to optimize content and target audiences
• Deliver on a strong distribution strategy to ensure content reaches the intended audience effectively, collaborating closely with regions, markets and subject matter experts across the enterprise.
• Drive the adoption of emerging media technologies and platforms to enhance the company's digital presence and engagement.
• Ensure that all digital content aligns with the company's strategic objectives and brand guidelines.
• Foster a culture of innovation and continuous improvement within the team.
• Oversee HQ video studios and scale appropriately across the enterprise

• The expected compensation range for this position is between $151,200 - $300,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 35% of annual salary paid out annually.
  and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
• A company car and reimbursed mileage.

• 10+ years of experience managing content marketing / editorial planning in a communications and/or marketing function at a Fortune 500 company or at an agency.
• Expert level knowledge of social media environment, digital communications, and content marketing
• Excellent oral and written presentation skills.

• Experience in a newsroom environment, including broadcast TV and/or digital is a plus.
• Ability to handle multiple tasks, and possess strong organization, analytical, interpersonal, and communication skills.
• Ability to juggle competing demands and high-pressure situations.
• Proactivity and ability to react expeditiously to market events.
• Leadership skills to guide external agencies and lead working groups across the broader organization