Overview
We are PepsiCo:
PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands. From Mountain Dew to Doritos, Gatorade to Quaker, Bubly to SodaStream, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people, and planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint.
Our culture is inspired by our employees. No two days are the same; we're dynamic and full of passionate teams adopting new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better
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Commercial Insights:
In this exciting new role, as a Senior Shopper Behavior Manager on the PepsiCo Walmart team. You will take a leadership role on the new Luminate data platform and collaborate with the PBNA Commercial Insights team and commercial business partners such as Sales, Marketing, E-Comm and Supply Chain to identify opportunities and provide in depth expertise on shopper behavior to inform growth strategies. You will also be responsible for building some of our shopper digital capabilities around innovation, events and stores. You will also seek to leverage consumer and shopper insights to incorporate consumer need states and macro and Walmart specific shopper insights.
Specifically, this role will work to identify Walmart shopper trends, shopper behavior insights, competitive threats, and customer strategies to increase sales, drive category and PepsiCo portfolio growth and deliver increased share of market. You will provide critical expertise and thought leadership of the Luminate data platform and be actively engaged with the PBNA Commercial team to understand goals, problems to solve and bring important contextual business understanding to your analytical projects. You will be expected to be a thought leader and positively influence the commercial decision-making process. Pro-activity and high curiosity and learning agility as well as thriving in team-based culture are important intangibles.
Responsibilities
You will be expected to be a thought leader for the "Disaggregation and Optimization" capability agenda including developing digital capabilities in partnership with Advanced Analytics for initiatives like:
- Store and shopper clustering & segmentation
- Right Store & Shopper activation & assortment for Walmart events/ marketing programs
- Tailored actionable insights for wining & losing segments/locations/customers at Walmart
- Lead the integration of SB segments to WMC to enable tracking and measuring of targeted activation
This role will be responsible to develop design, strategy and planning for digital capabilities that will support in quickly identifying store level opportunities across channels to guide commercial and field teams across areas of CBS brands, Events, innovations etc. and lead the partnership with NA I&A analytics team to leverage PepsiCo's analytical suite of products (such as sDNA, cDNA, MVS etc.) into our day-to-day problems to solve. Partner with the team to enhance these capabilities to help best serve our commercial teams with store level "insights to action".
You will also be required to:
- Utilize syndicated consumer and market data for the purposes of uncovering compelling insights
- Master the Scinitilla (Previously known as "Luminate") shopper data platform and be expert on utilization for commercial insights team
- Leverage shopper and consumer insights in the development of category and brand growth strategies
- Integrate information from many sources and develop actionable insights and recommendations
- Participate in customer strategic planning processes
- Provide skillful analysis and support PEP executive team with data, dashboards, analysis and key business reporting- accountable for making decisions
- Become Power User of Scinitilla (Previously known as "Luminate") for PBNA Commercial executive team - accountable for executing actions
Compensation and Benefits:
- The expected compensation range for this position is between $118,700 - $198,800.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- Bachelor's degree required, MBA degree preferred
- 3-5 years of Category Management experience within the consumer-packaged-goods industry
- Demonstrated analytical and critical thinking; ability to link strategies and objectives to develop compelling stories. Strong data analysis, problem-solving orientation.
- Experience working with commercial sales teams on business development projects preferred with focus on strategy to execution.
- Strong thought-leadership and influencing skills: ability to influence both internal team members and customer to reach goals
- Ability to proactively set and lead an insights agenda. Consumer insights experience beneficial.
- Working knowledge of syndicated data via Circana and/or Nielsen required. Will work with Scinitilla (Previously known as "Luminate") which is a new Walmart omni data source and several data sources in role. Understanding of shopper insights and panel data preferred
- Highly proficient with MS PowerPoint, MS Excel. Tableau and or Power BI beneficial but not required.
- Knowledge of SQL , ThoughSpot , PowerBI is preferred
- Ability to "connect the dots" and bring insights into action
- Strong communication and presentation skills interfacing at the Executive level. Ability to interact confidently and effectively with team members, management and customer contacts
- Capacity to work independently and collaboratively in a fast-paced, matrixed environment
- Strong planning/prioritization/organizing skills; the ability to manage multiple projects simultaneously
- Strong capability to leverage influencing skills to gain alignment, agreement, and commitments (internal/external)
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement