Marketing Associate Manager, Gatorade Science and Medical Marketing

Overview

The Gatorade Athlete Adoption Team (Gatorade marketing) is looking for a strategic and transformative marketer to help elevate Gatorade science credentials and brand credibility. This associate manager role will report to the Sr Manager, Athlete Adoption - Science and Medical Marketing - and will focus on working closely with the R&D Life Sciences/Gatorade Sports Science (GSSI) organization to keep Gatorade at the forefront of sports science and drive adoption across the medical practitioner community.

The candidate for this role must have a deep understanding of the medical marketing landscape, strong passion for translating science into actionable recommendations for practitioners and their patients, and a demonstrated ability to deliver strategic recommendations that blend "art" (marketing) with "science" (data/research) to drive consumer and practitioner understanding of Gatorade functional product superiority and associated business outcomes (increased equity and consumption). The ability to collaborate and work cross-functionally is a must, as this role/team will bridge R&D/GSSI with Gatorade marketing.

• Support development of new medical marketing model and in-house medical marketing expertise with goal to increase medical practitioner recommendations of appropriate Gatorade products
• Contribute science/medical marketing input into Athlete Adoption Team annual operating plan - inclusive of KPIs and budget development
• Cultivate partnerships with key opinion leaders and healthcare professionals to position Gatorade as a trusted source within the medical community
• Work with R&D team to develop high-impact innovation relevant to medical channel
• Support AFH/healthcare sales team via selling materials and expertise
• Collaborate with GSSI on strategic growth framework, with corresponding KPIs, for elevating Gatorade science credentials and driving consumer and practitioner understanding of functional product superiority
• Support initiatives aimed at enhancing credibility through scientific backing, in collaboration with the Gatorade Sports Science Institute (GSSI), spanning education, technology, services, content, and engagement

• The expected compensation range for this position is between $89,000 - $149,000.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field required; Advanced degree preferred.
• 5+ years of progressive brand/marketing experience, ideally with exposure to healthcare or medical marketing.
• Experience developing and executing medical or healthcare-focused marketing strategies, including translating scientific insights for practitioner audiences.
• Strong understanding of regulatory and compliance standards relevant to healthcare marketing
• Strong bias for action, ability to take initiative and influence decisions across a matrixed organization
• Ability to develop and cultivate relationships with external partners, internal key stakeholders, and lead cross-functional initiatives
• Excellent project management, and prioritization skills with demonstrated track record of planning, organizing, and executing initiatives with positive business impact
• Demonstrated ability to develop KPIs, analyze data, and measure the effectiveness of marketing campaigns
• Ability to lead with resilience and an optimistic outlook in dynamic and evolving environments
• Excellent written/oral communication and presentation skills
• Empathy for the athlete and passion for the Gatorade brand
• Ability to travel - approx. 10-15% of time
• This position is limited to persons with indefinite right to work in the United States.