Communications Director, Core Brands

Overview

Dust off your orange fingertips and your resume because we're hiring a Director of Communications to oversee the team responsible for communications across our Core portfolio of brands including Cheetos, Doritos, Tostitos and many more. You'll be based in Plano, TX, where you'll work alongside the PepsiCo Foods U.S. (PFUS) Marketing team.

This role serves as a leader on the PepsiCo Global Communications and the PFUS Communications team, acting as Communications Business Partner to the PFUS Marketing teams at the senior level, as well as overseeing communications programs and campaigns. Serves as an expert on marketing communications initiatives to develop integrated campaigns.

The leader must be a well-rounded expert in key communications disciplines, including media relations, strategy development, executive visibility, messaging, crisis communications, influencer management and events. As part of this matrixed role, the leader must have experience managing a cross-functional team and agency resources to deliver against both operational and functional goals.

• Promoting and protecting reputation of the PFUS Core portfolio of brands
• Driving a modern media strategy to connect PFUS Core brands with consumers
• Serving as a leader within Global Communications and member of the PFUS Communications leadership team
• Leading cross-functional communications team and managing PR agency support to ensure proactive external storytelling opportunities
• Managing proactive communications program creation and message development
• Breaking through with consumer, lifestyle and ad trade media to position Core brands as part of culture

• The expected compensation range for this position is between $125,900 - $249,900.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
• Long term incentive equity may be awarded based on eligibility and performance.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's degree from four-year College or University, preferably with focus on Communications/Journalism/PR
• 10+ years of PR experience managing corporate reputation (preferably strong focus in brand marketing and consumer communications)
• Communications at large corporate entity or agency with large corporate clients (fast-moving consumer goods category preferred)
• Experience managing a mid-size team direct reports who also oversee teams, as well as cross-functional team members and resources across multiple agencies
• Expert in key communications disciplines like media relations, strategy development, executive visibility, messaging and crisis communications
• Experience in corporate reputation matters relevant to PepsiCo Foods including labor, sustainability, nutrition, R&D, manufacturing, growth and innovation and proven ability to serve as counselor to senior executives
• Outstanding media relations skills including strategic planning, managing complex issues, mitigating negative stories and the ability to storymine
• Strong expertise in strategic influencer and key opinion leader communications
• Unique experiences that demonstrate media instincts and deep consumer empathy
• Proven track record of driving successful, insight-based, creative communications programs that delivered against business objectives, on time and within budget
• Proven ability in managing a cross-functional team and agency resources to deliver against both operational and functional goals
• Excellent oral and written communications skills - including presentations and media materials
• Some travel required