Role: Life Outdoors Marketing Activist
Team: Life Outdoors

Scope: Leader

Years of Experience: 7-10 years

Location: Ventura, CA


At Patagonia, the Life Outdoors business unit exists

• to pioneer and scale environmental and social responsibility and disrupt the fast fashion model launching initiatives like NetPlus nylon, Regenerative Organic cotton and Fair Trade.
• to build a loyal activist community, primed to participate when we have directed calls-to-action towards our mission to save our home planet.

Partnering with the Life Outdoors Business Activist and the Brand Impact Lead, it is the Life Outdoors Marketing Activist’s responsibility to build this narrative: within our organization, within our industry and for the global community. They will develop seasonal category marketing campaigns that elevate the conversation around our mission and our team’s values, and connect authentically with Changemakers and Kids community.

What You’ll Do
 

• Collaborate with the Life Outdoors Business Activist to develop an overall marketing strategy that supports Patagonia’s company mission and aligns with Brand Impact initiatives.
• Partner with Environmental and Brand Impact teams to identify seasonal customer engagement and storytelling opportunities that the Life Outdoors community will support.
• Continue to focus on environmental and social responsibility as a cornerstone of Life Outdoors, including prioritizing and scaling regenerative organic cotton and circularity projects.
• Manage a Community Content Engagement manager who will connect with and support authentic Life Outdoors community, both locally and globally, reflecting issues that align with our mission and purpose.
• Develop strategic briefs and work across the marketing organization to develop globally relevant campaigns that support both sell-in and sell-through of key Life Outdoors product and initiatives.
• Develop relationships with regional counterparts to understand their product and marketing needs and drive overall support and implementation from a global perspective.
• Manage execution of marketing plans on-time and within budget, including media planning, product seeding, PR initiatives, promotions and events through strong communications and process with Creative Studio, Brand Impact, and Digital Experiences and global marketing partners.
• Manage a content creation and distribution strategy that accurately reflects the brand position and targets customers and core-users through film, photo, catalog, The Cleanest Line, pat.com category pages, and social media, for the ultimate purpose of inspiring and empowering collective action on environmental, social and ethical issues.
• Support the Go To Market process for Life Outdoors and ensure that milestones are hit from marketing.
• Curate and cultivate our relationships within the industry, including: Changemakers and Influencers, Content Creation, Non-Profits, Brands, State and Federal stakeholders.

Who You Are

• Passionate- for saving our planet and the people on it
• Adaptable- able to work in a dynamic environment across Marketing and Product and remains flexible to change within the work environment and scope of responsibility
• Resilient- comfortable and confident through change management

• Nimble – can move from strategic process to tactical execution and back seamlessly
• Collective- comfortable collaborating with multiple stakeholder groups and with a high level of transparency
• Accountable- demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility

Experience You Bring

• 7-10 years of relevant experience and a proven track record of working with changemakers, activists and people passionate about making the world a better place.
• Knowledge and understanding of changemaker and young activist communities.
• Proficiency with Microsoft Office Suite programs.
• Exceptional understanding of business, product, and marketing objectives with a proven record of delivering against KPIs.
• Experience setting strategy, storytelling, building community and managing project timelines and budget.

COVID-19 VACCINATIONS

Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.

Employee Conduct
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.