OFX is continuing to hire with all interviewing and on-boarding done virtually due to COVID-19. We welcome conversations around flexible working arrangements for this role. Please indicate in the application questions what working arrangements would be your preference.

Hello. Nice to meet you. We're OFX, a global provider of online, international payment services for our personal, business and partner customers. Since launching on Sydney's Northern Beaches twenty years ago, OFX has grown to become a truly global company. We're now trusted by customers all around the world and have grown to over 400 employees with offices in Sydney, London, San Francisco, Toronto, Auckland, Singapore and Hong Kong. We are a publicly-listed company, listed on the Australian Stock Exchange (ASX: 'OFX').

Purpose of your role:

• You will be responsible for the implementation and discipline of paid digital initiatives that reach new customers, build brand awareness, and acquire new clients globally.
• What you do
• Reporting to the Head of Digital Acquisition, you will be hands-on with the execution and management of digital campaigns across display marketing, programmatic buying, paid social, remarketing, and analytical reporting.
• You will also work closely with the regional marketing team members and external agencies, to keep pace with the ongoing design, implementation, improvement and optimisation of all performance, data, and marketing initiatives globally.
• You will be responsible for managing campaign budgets to overall efficiency targets and ensure campaigns are translating to a positive ROI in the short term, but more importantly, delivering long term business growth.

Responsibilities include, but not limited to:

• Design, and execute various performance and awareness-based campaigns using digital media channels (display, programmatic, video and social) to achieve engagement, conversions, CPA efficiency and revenue targets for the business across various geographies
• Work closely with the website team to maximise the SEO and CRO opportunities, that deliver optimal performance for paid search marketing and various paid media channels where appropriate.
• Execute on our first part data strategy by working with internal teams and external agencies to productionise operational and analytical data, that deliver performance and customer engagement revenue
• Work with internal and external teams to refine and improve the automation of 'cloud to marketing' integrations from the data warehouse to the various AdTech and MarTech platforms
• Manage the marketing budget in line with the overall marketing strategy and continuously adjust allocation based on the performance and acquisition mediums
• Use operational and analytical data to report and analyse the effectiveness and performance of all marketing campaigns, and assess against KPIs
• Develop a pipeline for innovation across marketing channels and teams, including new digital product or platform developments, first party data initiatives and A/B testing
• Work with internal marketing teams to develop best practice creative format that is in line with the brand marketing message and delivers campaign performance
• Champion the tracking and tracking discipline of all marketing campaigns to deliver accuracy and reporting transparency
• Maintain the discipline and execution of ad fraud protection software across all digital platforms and campaigns
• Report and present digital results to wider marketing and executive level audiences as required.
• Provide ad-hoc digital reporting for important requests across the business.

How you will engage with stakeholders:

• Close stakeholder engagement will help to ensure success in this role. Examples of this engagement may include, but not be limited to:
• Maintaining a close working relationship with the marketing teams locally & globally for alignment and to understand how individual activities may be impacting digital marketing campaigns
• Work with the Data Capability and Insights & Marketing Analyst to identify and address issues and opportunities both technically and in planning/prioritising.
• Work with Website, Brand and UX teams to size and define any improvements to the website and user journey you may identify.
• Work closely with the Head of Digital Acquisition:
• Forecast & track monthly budgets and performance targets by geography against overall budgets and targets.
• Raise issues and obstacles blocking delivery of initiatives
• Agree on high level priorities and direction as it evolves, or as grey areas & conflicting interests appear.

What you bring
Qualifications

• Relevant tertiary qualifications
• 3-5 years of digital marketing experience

Knowledge, skills, experience

• Experience setting up campaigns using Google Marketing Platform Suite and Google platforms including DV360, Campaign Manager, SA360, Google Ads and YouTube
• Experience setting up campaigns using social media platforms including Facebook, LinkedIn and Twitter
• Experience with SEO, CRO and paid search strategies or execution is desirable
• Experience with paid social and organic social strategies or execution is desirable
• Technical analytics experience using GA360, to transform data sets into actionable insights and strategies across marketing
• Experience creating marketing dashboards using Google Data Studio or similar
• Proficiency in Excel/Sheets, PowerPoint/Slides and Word/Doc software
• Google Cloud Platform with BigQuery and SQL is a desirable but not essential
• Excellent oral and written communication skills
• Keen team player, proactively engaging stakeholders
• Must have a positive & motivated personality and a passion for online marketing
• Ability to be self-sufficient and self-educated in a fast paced environment
• Strong attention to detail with the ability to prioritise tasks against business value

What it's like working at OFX:
We're OFXers because we want to make a difference. We see challenges as opportunities and we're not afraid to roll up our sleeves to get stuff done. We're committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.



We operate as one team, cross-functionally and globally to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.



Global markets move fast and so do we. We work across borders and time zones, which helps make the world feel a little smaller. From San Francisco, Toronto to London, Dublin, Sydney, Auckland, Hong Kong & Singapore, there's always a colleague to help.

• We promote an environment of reward and recognition, OFXers are encouraged to celebrate their peers' effort, technical expertise or support through a range of channels and awards.
• Giving back, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, that OFXers can use together or individually.
• Always keep learning. Drive your own learning with LinkedIn learning, which all OFXers have access to. We offer a variety of other learning programs and host an annual Open Day to encourage cross functional and soft skill learning.
• We take pride in having a work/life balance and flexibility; we encourage employees to work productively and efficiently. Our OFXers enjoy Birthday leave to celebrate their birthday however they choose.
• Our Good Vibes employee-led committees organize events to keep our employees engaged inside and outside the office. Whether it's participating in our weekly yoga class (now also online), office happy hours, end of year celebrations. Our team wants you to feel welcome!