As part of the Retail Brand Team in EMEA, you will be an integral part of a x-functional team that brings the seasonal storytelling to life in our entire stores fleet. We're looking for a motivated & experienced marketeer who will work on integrated retail campaigns that are planned against our seasonal brand architecture with a focus on Running.
WHO YOU WILL WORK WITH
As the EMEA Womens Retail Brand Senior Professional, you will report directly into the EMEA Womens Retail Brand Director.
You will be part of a team that works closely with our x-functional partners including but not limited to Visual Merchandising, EKINs, Brand Management, Brand Planning, Digital Marketing, Brand Creative, Merchandising, DSM and external agencies.
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Lastly, you will work with both your global counterparts as well as city marketplace leads.
WHO WE ARE LOOKING FOR
This role is for an experienced and talented brand marketeer who is keen to accelerate their career and learn in one of the most progressive areas of Nike marketing. We are looking for someone we can share our love for sport, youth culture and consumer insights with.
You have a strong consumer-first mentality and are eager to push new ways of thinking when mapping consumer journeys, showing up as the expert especially in the field of Running. Your passion is to bring sport & running into our Nike retail environment and push thinking into new innovative spaces.
We need you to be curious, open to interrogate your own as well as others plans in a constructive way, always with an eye on the KPIs we are accountable for delivering (for the brand and the business). You should have a magic touch when it comes to the art, but also a mind that ensures the science is applied in real life and real ways.
We invite you to bring your authentic self and help us create a diverse and inclusive culture at Nike. You know how to foster effective teamwork and are able to positively & constructively engage at all times. Your curiosity and drive will help establish strong partnerships in your direct team, as well as x-functionally. You bring proven project management skills, are able to manage multiple stakeholders and are capable to drive the work forward, simplifying when and where possible.
WHAT YOU WILL WORK ON
As the EMEA Womens Retail Brand Senior Professional you will be responsible for elevating our stores experience through seasonal campaigns and experiences for the field of Running.
You will be part of a larger Retail Brand team and collectively focus on delivering a premium, cosumer & CFoP led experiences in our stores.
Further details of what you will be responsible for are:
- You will develop & execute benchmark campaigns for the full fleet of Nike stores. Applying a tiered approach.
- You will act as the guardian of the Seasonal Code process. Both supporting and driving gates, partnering with a x-functional team including the likes of Merchandising, DSM, Planning and Store Operations.
- You will partner with our VM & EKIN & Retail Experiences teams to drive an aligned campaign approach, as well as planning for key secondary product stories if/when relevant.
- You will elevate the in-store execution through consumer experiences, in partnership with the City Retail Brand teams when applicable.
- You will partner with the Brand Management and Brand Creative teams in order to execute against our ambitions for seasonal key campaigns.
- You will establish and own KPI's which define what success will look like while working within and managing predefined budgets.
- You will partner with our main creative and production partners to bring our campaigns to life.
WHAT YOU BRING
- Experience working in a corporate environment within Brand Management, Retail Marketing, and/or Digital Marketing.
- Ideally a strong focus on x-functional marketing and experience with industry defining integrated plans.
- Accountability with strong time management and project management skills.
- Strong collaborative skills, rallying teams against our goals by building energy & optimism.
- Curiosity towards target consumer (esp runners) and able to drive innovative solutions that remove friction.
- Ability to manage ambiguity by operating effectively, even when things are not certain, or the way forward is not clear.
- An agile mentality to work across multiple teams & priorities with a proven ability to redirect energy & focus based on the brand and business priorities.
Application closing date:10th February 2025
Local applications only please - relocation is not supported for this role.