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Senior Manager, Global Brand Engagement - Converse

AT NIKE, Inc.
NIKE, Inc.

Senior Manager, Global Brand Engagement - Converse

Boston, MA

WHO WE ARE LOOKING FOR

We are seeking an exceptional marketing leader who will support in driving the Brand Engagement vision for Converse globally. The Senior Manager of Global Brand Engagement will report into the Senior Director of Global Brand Engagement at Converse. You will lead the cross-functional brand offense working across various functions within marketing, Geography-based marketplace, communications, social, and more.

WHAT YOU WILL WORK ON

The Senior Manager of Global Brand Engagement will lead the development of key seasonal deliverables, which could include the seasonal sell-in toolkit and seasonal brief. You will lead the development of marketing plans against key global Sports and Entertainment launches, on an as needed basis.

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  • Brand Sell-In Toolkit: Own marketing deliverables (with the MLT) for the seasonal sell-in toolkit, including brand foundation, seasonal strategy, product details, functional plans, creative direction, etc.
  • Global Marketing Brief: Lead the Global brief, in partnership with the MLT, including seasonal strategy, consumer insights, seasonal approach, creative direction, and critical marketing levers.
  • Geo Marketing Plans: Drive coordination across Geos to ensure strategic alignment to Global brief as Geos develop localized plans
  • Sports & Entertainment Plans: Lead full marketing plans against S&E on an as needed basis, in partnership with S&E team
  • Hind-sighting: Support work, in partnership with Geos and functions, to understand results and learnings against key initiatives

WHO WE ARE LOOKING FOR

  • Bachelor's degree or equivalent combination of education, experience or training
  • Minimum of 8 years of brand marketing or brand management experience
  • In-house experience working for a global Brand; experience leading cross-functional teams to make seasonal marketing visions come to life on a global scale
  • Strong leadership presence and ability to lead through influence
  • Global execution experience
  • Big picture thinker who can connect our daily work to our critical enterprise priorities
  • Consumer centered
  • Extremely strong cross-functional collaborator
  • Experience translating strategy into execution
  • Strong business acumen

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Client-provided location(s): Boston, MA, USA
Job ID: nike-21272_R-48269
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Adoption Assistance Program
    • Family Support Resources
    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
    • Volunteer Time Off
    • Summer Fridays
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Veteran founded/led