WHO YOU'LL WORK WITH
Converse Retail Marketing develops marketing strategies to accelerate how we serve consumers and drive conversion in both owned doors and with our retail partners. We drive the vision and seasonal direction for Converse retail through brand defining and 365 storytelling. We lead marketing plan development and execution that connects the consumer experience across the integrated marketplace.
This role reports to the Director, Retail Marketing NA and will focus on creating innovative marketing plans in partnership with family footwear, mass retail and sporting goods accounts.
WHO WE ARE LOOKING FOR
Converse is seeking a Retail Marketing Specialist to join the North America Retail Marketing team. This role will lead the ideation and development of omni-channel marketing plans for family footwear, mass retail and sporting goods account partners. This role will also collaborate closely with key business partners across the marketing and commercial matrix to craft integrated marketing strategies that define online-to-offline consumer journeys, drive brand distinction, and serve Converse consumers via our wholesale partners. The ideal candidate is passionate about the future of how consumers access our Brand via Product, Platforms, People and Purpose. They will innovate and deploy new ideas around how consumers interact with and experience the Converse brand at wholesale that challenge convention and propel Converse forward.
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The Retail Marketing Specialist will leverage the power of storytelling to drive the business. They will bring the ability to think outside the box, craft creative account marketing plans and execute with excellence. They will be highly detail oriented, an excellent communicator and skilled at working cross-functionally with internal and external stakeholders. They will know how to craft a strong brief and manage a marketing budget, and they'll be passionate about working with retailers.
Requirements:
- 1-3 years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
- Experience developing retail consumer journeys and programming in digital and/or physical retail.
- Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
- Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
- Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
- Ability to lead marketing plan development and execution process end-to-end for assigned accounts, while simultaneously playing a supporting marketing role with a few strategic account partners.
- Experience with managing budgets, authoring marketing briefs and working with external agencies.
- Excellent written, verbal, presentation, and communication skills.
- Analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
- Bachelor's degree or equivalent combination of education, experience or training.
- Ability to travel domestically.
- Located at Converse HQ (Boston, MA).
WHAT YOU'LL WORK ON
You will be the driver of account marketing plans from inception, to sell-in, and to execution. You will also support members of the retail marketing team with supporting marketing execution for strategic accounts. Your seasonal marketing approach will support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.
- You will consistently collaborate with your retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring your marketing plans to life in the marketplace.
- You will create omni-channel consumer journeys that connect the integrated marketplace experience across family footwear, mass retail and sporting goods accounts, and also in collaboration with other channels of wholesale distribution, owned retail and digital direct. Your point of view will consider the current marketplace, consumer insights and consumer trends.
- You will develop long-term, annual and seasonal retail key account marketing plans based on an understanding of brand, retail brand, merchandising, account and marketplace priorities. Your integrated plans will include in-store, digital, social, and branded experiences.
- You will establish and maintain relationships with your account counterparts, building trust season-over-season.
- You'll develop deep expertise in the retail landscape of the family footwear, mass retail and sporting goods account base, traveling the market regularly and continuously challenging how to improve our brand presence.
- You will be highly detail oriented, managing and maximizing your budget, and tracking/processing purchase orders and credit memos for your marketing tactics and for the additional strategic accounts you support.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.