Lead, Global Brand Marketing - NIKE. Inc - Beaverton, OR. Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information. Establish and oversee the implementation of the complete marketing plan for a product line. Manage the programs that maximize the brand's awareness. Direct the development and execution of seasonal and category marketing programs. Partner with Brand Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts. Partner with Men's, Women's, Kids construct, to deliver a comprehensive sports Lifestyle Brand Plan. Establish key consumer journeys and stories across dimensions. Assess concepts and strategy against consumer insights in order to drive upstream strategic (CODE) gate deliverables for the dimension. Partner with Director on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment. Partner across global, geos and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally. Partner with product merchandising to support product positioning, navigation and naming. Guide the creative process of seasonal stories from brief-through to Geo hand off. Monitor "the know and serve" athletes motivations and needs, to unlock the power of sport for every athlete. Oversee the marketing projects that will indicate the biggest growth potential in Men's, Women's and Kids. Drive engagement through long-term concepts and seasonal stories to help make sport a daily habit. Establish authenticity through our key dimensions such as Basketball, Football and Running, while creating the agility needed to serve the broadening definition of Sport across both the lifestyle and performance segments. Partner with the consumer by category to ensure targeted programs are driving brand strategies with the consumer. Influence, enrich and recommend support global category strategy within local markets. Partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per category brand direction. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
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Must have a Bachelor's degree in Business Administration, Marketing, or Management 5 years of experience in the job offered or in a marketing-related occupation. Experience must include:
- Idea and services development
- Project management
- Team mentorship
- Brand communication
- Consumer analysis
- Marketing strategy refinement
- Concept management
- Complex market research
Apply at www.jobs.nike.com (Job# R-45856)
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