Nike is not just a brand. Nike is an attitude. Nike is the most Innovative & creative marketing company in the world, and we are at pivot moment of brand resetting. In driving our Next% strategy, marketing plays significant role, crafting the brand through distinctive, emotive & impactful stories & experiences that lead the future of sport. We are consumer-led, sport focused, we make Big, Bigger.
As a function within Marketing, Brand Creative is the Art of Storytelling. We are the storytellers. We are the voice of Nike's heart & soul. It's about telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We strive to make athletes dreams real, and we are here to only deliver the best world-class work.
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The team is based in the Netherlands at the Nike EMEA Brand Creative Studio.
WHO YOU WORK WITH
Day-to-day, you'll primarily work with the Brand Creative Digital Impact team, reporting to the Senior Designer. You'll collaborate with Consumer Field of Play creative teams and the extended Centre of Excellence teams: Operations and Production, Brand Experience, and Retail. You'll also keep a close connection with the Global Brand Creative Digital Impact team to maintain creative consistency and alignment.
Outside of our Brand Creative team, your main partners are the Nike Digital Brand team and Consumer Field of Play teams who will build the EMEA strategy.
And last but not least, externally to Nike, you will lead agencies/artists to develop the executional craft of the projects.
WHO WE ARE LOOKING FOR
We are looking for a multidisciplinary designer with experience executing across digital platforms. The ideal candidate would be versatile, eager to learn, and able to develop their skills as they contribute to delivering holistic design solutions across multiple platforms. They have an entrepreneurial spirit with a passion for creativity, sport, and culture and are committed to staying up to date with current and future trends and technology.
A successful candidate will be encouraged to clearly and eloquently demonstrate the experience of the crucial requirements below to be considered. Candidates who meet these criteria will then be assessed based on the proficiencies also outlined below.
- Minimum 6+ months of industry experience focusing on graphic design and digital interactive design.
- A natural interest in emerging technologies and platforms that elevate digital brand experiences.
- Fluent in Gen Z consumer behavior and language, content consumption habits and channels.
- On the pulse of emerging macro and micro content trends.
- Advanced Graphic Design, Adobe CC, Figma, and Keynote software knowledge is a plus.
- Solid portfolio of creative work, exhibiting a seasoned background in digital interactive design, and editorial design across digital formats.
- Innate curiosity and in-depth understanding of design culture and broader creative disciplines such as art direction, motion, and 3D.
- A passion for sports, the sports lifestyle, and the culture around it.
- Ability to collaborate with and creatively manage freelance design talent.
- Strong time management with the ability to toggle between daily and long-term tasks, keeping a high volume of workstreams moving forward simultaneously.
WHAT YOU'LL WORK ON
You will work on complex workstreams to create and elevate pinnacle digital experiences for the brand. This will include:
- Digital Experiences on Nike Platforms ranging from retail experiences, app activations, .com takeovers, consumer events and more.
- Partner closely with Global Creative team to develop and implement digital services and tools in the Geo.
- Support the larger creative team to innovate and drive creative excellence on consumer platforms like TT/META, Gaming, paid media and more.
- Develop first in class creative across our digital consumer touchpoints such as Email / .com / Apps / Membership / Targeted Comms.
- Support and oversee Creative Asset Optimization and Performance Marketing, maintaining ways of working that maximize on creative while maintaining consistency in our output.
- Platform specific asset expertise and creation across varying consumer segments and sports (i.e. TikTok, IG Reels, etc).
- Keeping a pulse of the industry trends and coming with a point of view of how and where Nike should respond creatively.
Application deadline: 24th February 2025.
Our application requirements:
- Submission of a portfolio.
- Your Resumé/CV with your past and current experience.
Candidates who will not follow the application requirements will not be considered for the role. We are looking forward hearing from you, good luck!