We're seeking a seasoned experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and industry events. As Head of Experiential Marketing on the Global Experiences team you will lead a team, strategy and execution supporting Meta's priorities and product launches with a deep understanding of established and emerging technologies. This creative thinker will deliver experiences that break through the noise and showcase our brand, innovative products and their ability to connect people in meaningful ways. A successful candidate will come to the table with established expertise in driving relevant experiences, background working with technology, rooted in strategy and demonstrated managerial skills.
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Experiential Marketing Lead, Global Experiences Responsibilities:
- Own and develop experiential marketing strategies for global events and activations, while delivering against key performance indicators with measurable results
- Lead and drive highly nuanced cross-functional projects and experiences
- Strategic and tactical, with the ability to give clear direction, take frank feedback and enjoy the rapid pace of the business
- Partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life
- Drive a 360-degree experiential marketing strategies aligning with Meta's goals
- Work with Decision Science team to define and report measurement metrics
- Complex problem solving and the ability to align and drive XFN teams against goals and objectives
- Oversee marketing and events budget while with close collaboration with finance and planning partners
- Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
- Executive Leadership presence and comfortability interfacing with all levels across communications and presentations
- Position includes frequent travel
- 10+ years of marketing experience, with a focus on experiential marketing and events
- 5+ years of experience managing a team
- Experience in fostering cross-functional working relationships in an organization to drive impact and influence change
- Expertise in developing and producing innovative hybrid, multi-channel experiences
- A network of close agency, partner, and vendor relationships
- Direct experience managing B2B and B2C experiential programs
- Experience in managing a team, setting and executing against a strategy and leading best in class programs
- Experience in AI, tech, marketing technology, retail or media industry
- Experience in brand marketing, experiential marketing, creative technology
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.