Meta Reality Labs is looking for a Channel Marketing Associate to take on the role of Channel Marketing Associate for North American 3rd party retail. This exciting and important role will be responsible for driving our channel marketing execution and coordinating channel activities in partnership with Channel Marketing Management and Channel leadership. The associate should have experience with North American retail partners like Best Buy, Walmart, Target, Amazon and regional partners like B&H Photo and NewEgg. The role will report into the Head of Channel Marketing for VR or Portal lines of business. This Channel Marketing Associate will be responsible for executing channel plans for Reality Labs products like Quest and Portal. The associate will deliver plans that stay within retail/channel marketing budgets, while executing experiential programs, customer acquisition and retention, and measurement while continually improving our tool set and processes to meet our goals.You should have experience in prioritizing workload effectively, successfully managing their own time and stakeholders, to achieve your goals.
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Channel Marketing Associate Responsibilities:
- Execute go to market North American retail channel marketing strategy in concert with our Metaverse & Ray Ban Meta and Product Marketing teams. Focus on building programs that optimize awareness, trial and conversion and retention of our products.
- Execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs.
- Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals.
- Oversight of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics.
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Facebook strategy.
- Always be innovating and partnering. Identify new channel marketing opportunities in NA and in partnership with other Meta Reality Labs geographic leaders and position these opportunities for review to drive to a decision.
- Coordinate and manage marketing brand assets and deliver those asset requests on time to our creative teams, while following up and executing/delivering those brand assets to our NA retail partners.
- Deliver and receive candid feedback on both sales/marketing metrics and personal performance.
- 3+ years experience in a Retail Channel Marketing role and experience with a consumer technology brand.
- 3+ years experience in execution across online and traditional retail channels.
- 3+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples.
- Knowledge of how retailer partners like Best Buy, Walmart, Amazon and Target measure and manage their businesses. Gross Margin Return on Investment (GMROI), inventory turns, etc.
- Presentation skills.
- Bachelor's degree in Business, Marketing, or Economics.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.