Job Description
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.
The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Healthcare Professional (HCP) marketing campaigns and programs that support the strategic imperatives for our immunotherapy drug and Alliance indications.
Primary Responsibilities:
- Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
- Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
- Leading the development of HCP marketing materials and digital assets, inclusive of online video, emails, display/banner ads, alerts, web content, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
- Shaping the key strategic communication objective choices for assigned tumor(s) ensuring all tactics align to the customer experience plan and achieve desired customer experience.
- Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices, and targeting.
- Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing, and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
- Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process and contributing to the development of the brand building tools (L3).
- Working collaboratively with multiple internal teams including Marketing, Channel Strategy and Engagement (CSE), Market Research, Analytics, and Operations
- Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
- Managing applicable budgets.
- Evaluating the revalidation of marketing and digital assets.
- Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
- Demonstrating our company's Ways of Working principles and enterprise leadership skills.
- Conducting all activities in full compliance with our company policies, values, and standards.
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Education Minimum Requirements:
- Bachelor's degree required.
- Master of Business Administration preferred.
Required:
- Minimum of 4 years' experience in marketing, marketing communications, or marketing support.
- Demonstrated ability to execute a brand or customer marketing strategy.
- Experience and success in cross-functional leadership and teamwork.
- Strong knowledge of marketing principles.
- Campaign and Message development experience.
- Excellent planning and presentation skills.
- Strong communication skills.
- Agency/vendor management skills.
Preferred Experience and Skills:
- Experience in US HCP marketing, HCP marketing communications, or US HCP marketing support of pharmaceutical products.
- Knowledge/experience with the Oncology Marketplace.
- Product launch or launch planning experience.
- Market research experience.
- Knowledge of Company commercial, regulatory, and legal compliance policies.
- Experience in the end-to-end Medical/Legal ( Promotion Review Team ) review and delivery
- process.
- Veeva/PromoMats experience.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights
EEOC GINA Supplement
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
NA
Job Posting End Date:
01/8/2025
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R327859