Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

As Associate Marketing Manager, you will lead the commercialization process and the execution of localized marketing strategies for our Portfolio Dolls brands (Polly Pocket, Monster High, Disney Dolls, Universal Dolls, and other owned IP and/or licensed dolls brands). You'll collaborate with Customer Marketing, Sales, and Licensors to develop and implement national marketing initiatives, helping achieve key financial and brand goals. This role offers the chance to shape our brand vision while delivering strategic results in a fast-paced environment.

What Your Impact Will Be: 

• Drive commercialization efforts: line selection, pricing, item setup, and channel segmentation.
• Drive item-level forecasting and performance tracking, informing product marketing and manufacturing plans.
• Activate marketing programs to meet P&L targets and brand objectives.
• Collaborate with cross-functional teams, including Global Brand Marketing, Sales, Finance, and Demand Planning.
• Work with external licensors (Disney and Universal); provide quarterly forecasts and collaborate on Canadian marketing programs.
• Leverage data-driven insights to enhance brand recognition and point-of-sale performance.
• Oversee day-to-day marketing operations and promotional planning.
• Manage the annual budgets for both media and non-media activities, ensuring effective allocation of resources.

Qualifications

What We’re Looking For: 

• Passion: A strong drive to achieve brand success with a proactive, can-do attitude.
• Relationship-building: Excellent communication and collaboration skills across teams and partners.
• Leadership: Proven ability to lead, influence, and drive results.
• Storytelling: Exceptional skills in presenting and communicating brand stories.
• Innovation: Commitment to taking Mattel’s legacy forward with fresh ideas.
• Business acumen: Strong marketing knowledge, understanding of financial planning, and strategic thinking.

Qualifications:

• Bachelor’s in marketing, business, or related field (MBA preferred)
• 5+ years in consumer or brand marketing (4+ years with MBA)
• Experience in CPG or a similar environment, managing both internal and external relationships
• Proven expertise in marketing techniques, strategic planning, and driving results
• Strong analytical, communication, and leadership skills

Join us in making a global impact through legendary brands and innovative strategies! 

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights