Job Description:

The Vice President, Digital & Marketing Center Of Excellence for Pet Nutrition NA is a critical leadership role in the Pet Nutrition NA Marketing organization, leading the continued transformation into a digital-first approach to Marketing delivering profitable growth. She/he will have 5-6 direct reports and lead a total team of 25-30 associates. The scope of responsibilities include Media, Digital Experiences, 1st Party Data collection & CRM, National Recruitment, Social & Influencer Marketing Capabilities, NA Agency Ecosystem Management, Annual Brand Planning and Marketing Budgeting, Functional Marketing Capability Building, and Media/Marketing Measurement.

Our ambition in this transformation is to:

• Build global mega brands pet parents love - through recruiting new pet parents and retaining them.
• Build digital-first marketing capabilities, media partnerships, ways of working and talent, to engage with pet parents along the full purchase funnel, and throughout their pet parent journey.
• Put data & analytics at the heart of our omnichannel content, media & national recruitment to deliver strong ROI.
• Contribute to & leverage broader NA Mars Pet Care capabilities in building our Pet Nutrition brands.

• Lead a 25-30-associate Center of Excellence team of digital, media & marketing specialists supporting the 7 core brands in Pet Nutrition NA, with responsibility for $400 Mio of Marketing budget (including $300 Mio in media)
• Lead annual brand planning & marketing budgeting cycles, working effectively with the brand teams and Finance.
• Manage the NA scope of work and relationships for creative, media, and shopper agencies, in close partnership with Commercial, the NA brand teams and global Pet Nutrition marketing.
• Oversee Data-Driven Marketing (DDM) for the division, including full-funnel media (national & retail media), our consumer data strategy, audience activation, consumer journey personalization, and measurement.
• Continuously improve our media performance through integrated media Quarterly Business Reviews, marketing mix modeling, sales lift studies, in close partnership with Market Research and the NA brand teams.
• Support the NA brand teams in building differentiated brand presences across their owned & earned digital ecosystems, including websites, CRM, and social/influencer.
• Further accelerate 1st party data collection efforts through brand & portfolio recruitment programs and through tools that create a mutual value exchange with pet parents on our brand websites and social media accounts.
• Oversee brand- and portfolio CRM programs, including broadcast and trigger campaigns. Optimize and further develop brand-led CRM programs with retention programs.
• Support the development of Point-of-Entry programs, recruiting puppy & kitten owners as well as new adopters to our brands, working with the NA brand teams & the newly established NA Point-of Entry marketing team.
• Partner with Corporate Affairs on a portfolio approach for Influencers/KOLs and best-in-class organic content and community management.
• Lead the implementation of mutualized digital products & services from Global Mars Petcare for NA Pet Nutrition in prioritized areas - Digital Asset Management, Consumer Data Platform, Single Sign On / Identity, and CRM
• Provide thought leadership in various DDM global conversations and steering groups to help craft the Mars PN global DDM strategy and ensure that US market or division-specific interests are fully represented.
• Support the digital & marketing upskilling of our PN Marketing community. Regularly bring thought leadership in digital through pilots, external experts, formal trainings, and marketing engagement events, with a specific focus on key digital trends such as Artificial Intelligence, influencer marketing, cookie-less future, etc.
• Be obsessed with people and talent development - strong team engagement and talent pipeline planning.

• 10+ years' experience in business leadership roles
• Preferred experience includes digital marketing disciplines such as media (including performance marketing and retail media), social media, websites, CRM, content marketing, and analytics
• Experience in recruiting, developing, and managing a team of digital specialists
• Experience in managing significant marketing budgets, working effectively with external agencies and platform partners.
• Demonstrated experience collaborating effectively with digital functional IT teams, brand teams, finance, and other business partners / peers.
• Energy for technology platforms & IT solutions.
• Passion for pets would be ideal.
• Languages: Fluent English required

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.