CO Salary Range: USD 200,000.00 - 300,000.00 per year

Company Summary

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.

Department Summary

The ideal candidate will be a successful marketing leader with deep experience leading an end-to-end, digital marketing function that includes digital and demand generation, product marketing, brand/messaging, communications and events.

• Plan and execute profitable subscriber growth via paid social, paid search, display, ad operations and site teams for DISH/Boost.
• Collaborate extensively with brand stakeholders in creative, analytics, consumer insights, etc.
• Establish and grow key vendor relationships (e.g., Google, Amazon, Facebook and agencies) while evaluating new digital partners to drive the business forward and ensure DISH/Boost remains on the forefront of audience and platform opportunities.
• Develop a keen understanding of our key customer profiles and how to profitably attract them using strategies and tactics.
• Use a data-driven approach to optimize resources and budgets to deliver a positive return on marketing investment.
• Identify, initiate, and optimize new marketing tests beyond business-as-usual tactics.
• Develop and execute a multi-year vision through marketing capability enhancements, automation and process improvements.
• Provide positive and effective leadership to the digital marketing team, instilling a culture of rapid testing and optimization, a drive to achieve and a focus on professional growth.
• Serve as a thought leader to educate the broader organization on digital marketing industry developments and best practices.
• Understanding of the marketing technology (MarTech) stack that enables personalization and experience with marketing automation platforms like Adobe, Salesforce and Oracle.
• Lead, develop and execute strategies for leveraging artificial intelligence, machine learning, and other advanced technologies to enhance marketing performance and customer experience.
• Empower teams with the right tools and training to execute modern marketing campaigns in real-time.
• Work cross-functionally with IT, Data and MarTech teams to personalize the consumer experience from acquisition through retention.

• 10+ years of digital marketing experience in a subscription-based consumer business. A deep understanding of the digital landscape and its potential for compelling brand narratives and performance campaigns, combined with a deep understanding of the marketing technology stack.
• Digital campaign management. Understanding what consumers want and building out campaigns and demand generation programs to complement this vision.
• Storytelling expertise. Storytelling expertise that informs short- and long-term communication strategies.
• Negotiation experience. Track record of successful negotiation outcomes with major digital advertising platforms (i.e., Facebook, Google, theTradeDesk, etc.).
• Analytical Focus. Along with creative aspects, possesses a deep understanding of demand and lead generation and sales enablement, and how critical these aspects are to a well-rounded digital marketing operation.
• Strategic Thinking
  • Explains specifically how changes in competitors, clients, and market segments affect their own business or institution.
  • Translates broad corporate strategies into clear, specific objectives and plans for units and individuals.
  • Creates plans that address specific segments or contrast the local market with other locations or segments.
  • Thinks 2-3 years ahead.

• Leading Change
  • Communicates new directions or changes with clear rationale and appeal.
  • Advocates for a new direction, takes it on personally, even countering conventional practice.
  • Speaks at all available opportunities about future direction.
  • Adjusts communication style to changing situations and to respond to audience concerns (including culture, background, or style).
  • Brings a pragmatic leadership style that balances its team's creative ambitions with realistic business results. Ability to manage up and down while aligning everyone around an inspirational common set of goals.
  • Invites and uses the opinions and perspectives of others.
  • Engages people in a dialogue to gain commitment and bring them "on board", linking their perspective to the intent.
  • Adapts own approach to the audience, anticipating the impact of words and actions, preparing for possible resistance and responding in an appropriate style, using a range of influencing styles.
  • Resolves conflicts by discussing individual issues with each person.
  • Checks with both sides of a discussion to ensure a common understanding.
  • Takes initiative to maintain contacts.