About us
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!
What you'll do
As our new Loyalty and Reward Specialist for the Liquid Refreshment Beverage (LRB) category within our Digital Center of Excellence (DCoE), you will help us create meaningful connections with our customers through well executed loyalty and reward propositions, which will provide them with enhanced ways of connecting with our brands. By centralizing this function, you will bring efficiencies & alignment and provide markets with additional support.
Additional key responsibilities include:
- Collaborating with Global & Local Stakeholders to add loyalty propositions across marketing campaigns
- Setting up & running the loyalty service, which would include below:
- Managing the Rewards Calendar & the Rewards Communication Calendar with local partners
- Developing and evolving customer propositions across our brands that drive engagement, loyalty and business value
- Project managing the end-to-end development and execution of recommended propositions, working cross functionally to ensure brilliant execution
- Setting-up rewards in loyalty tool
- Optimizing ways of working with the different stakeholders
- Defining Targets with local markets and running regular reporting
What you'll bring
- Bachelor's Degree in Marketing, Advertising, Digital, Communications, or related field.
- 2+ years experience in digital marketing.
- Loyalty Program experience
- Track record of using insights to create engagement with consumers
- User of CMS, CRM or/and loyalty tools
Who you are
- A team player with outstanding collaboration and business partnering skills across multiple levels and functions in on organization.
- Self-motivated with a sound sense of ownership and accountability.
- Exceptional communication skills, both written and oral, with the ability to meet deadlines.
- Unparalleled problem-solving and project management skills.
- Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
- Keen interest in optimizing processes and challenging the status quo
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.