Key Accounts Manager - Massachusetts

Core Duties and Responsibilities:

Strategic Planning

• Develop and maintain a business partnership with buyers & operators for Chain Account managers/Sales leadership within the wholesaler network. This includes development of presentations for selling local programs, new authorizations, shelf optimization, and managing execution of MODs planograms as well as national & regional features. Meet quarterly monthly with segment buyers to review past performance, highlight opportunities & gain support for regional promotions, increased distribution & operations support.
• Penetrate & influence at the Store Manager & Market Manager levels
• Develop region specific programs and promotions that increase the value of Mike's partnership with the wholesalers & with the retailer.
• Conduct customer analysis and assess sales information and data using variety of sources (IRI, Retail Link etc.) to analyze sales volume, opportunities, goals, etc.
• Work cross functionally with the Field Sales team, Marketing & Wholesaler network to align chain specific program goals and strategy
• Negotiate with excellence to accomplish mutual business objectives

• Create fact-based presentations to sell programs, secure new item authorizations, optimize shelf space and manage execution of national programming.
• Achieve relevant business objectives by influencing in-market execution with regular communication and collaboration with field sales team and wholesaler network
• Problem solve and maintain a solution-oriented attitude when account level issues or objections arise.
• Conduct data analysis using variety of sources to assess sales results, quantify missed opportunities and monitor progress to goal (VIP Depletions, IRI, Unify, etc.)

• Work cross functionally with the Field Sales team, Shopper Marketing, Category Insights & Distributor Network to align chain specific program goals and go-to-market strategy