Company Description

For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.

Parfums Givenchy fragrances embody the brand’s Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.

In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.

The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.

LVMH Fragrance Brands invites you today to join its North America teams.

Position Overview

Design and develop the 360 marketing strategy for all product launches and core brand pillars, across all channels (stores, e-retailers and brand e-commerce site).

Lead cross-functional teams in US and Canada, influence and amplify plans from headquarters (France) to best serve the unique needs of the region.

Organizational Structure – Reporting Relationships

Reports to: President, North America 

Positions Supervised: Marketing Sr/Managers,  Consumer Engagement Sr Manager, VM&Creative Director, E-business Sr Manager

Peers: heads of Sales, Sales Development, HQ Operational Marketing/Product Marketing, LVMH Media/Digital (regional & global)

Internal Partners: All departments

External Partners: Vendors, Suppliers, Agencies, Retailers, Media groups/networks

Essential Duties and Job Responsibilities

• Define cross-functional 360 brand engagement strategy, overseeing a calendar of brand product launches and evergreen support, as well as retailer calendars
• Inspire creativity, identify opportunities to adapt, localize global brand plans, in order to accelerate brand image and business impact in the region
• Develop overarching brand and marketing strategies for e-commerce, e-retail, media, CRM and ensure synchronization of  all touchpoints to equally build brand equity, create satisfying consumer experience and convert
• Define and supervise yearly budgets for Marketing, Consumer Engagement (Media/influencers/PR), collaborate on Visual Merchandising/Creative, E-commerce/E-retail; deliver return on investment, supported by data & analysis-driven culture
• Lead, develop a team of talents by active coaching; embody and foster a strong culture of creativity, excellence, collaboration, entrepreneurship and kindness; build opportunities for growth at both individual and collective levels
• Partner with all key functions locally (Sales Development, Finance, Forecasting & Planning) and globally, on key marketing updates

• 10+ years of Marketing experience in prestige cosmetics/fragrance industry, with supervision of e-commerce and/or media; experience with key US retailers preferred
• Hands-on, entrepreneurial leader who understands key principles of marketing (incl. content, e-commerce, direct & digital acquisition, B2B strategies, and brand positioning)
• Strong business acumen and the ability to contribute to the continued growth of the organization
• Passionate, innovation-driven, dedicated to success and team-focused
• Consumer marketing background with proven expertise in paid media, social media. CRM is a plus
• Proactivity, flexibility and willingness to work on a broad variety of matters
• Excellent communication and organization skills, ability to manage multiple priorities at once
• Problem-solving, thriving for excellence and learning
• Strong leadership and team management skills
• Proficiency in Microsoft Office Suite programs
• Must be committed to helping management achieve the company’s business objectives in a timely and practical manner

NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $230-$240k.