Your Impact
The primary purpose of this role is to serve as a communications subject matter expert to brand marketing teams, identifying communications and public relations needs and opportunities. This role helps develop manage and execute multiple external communications plans and projects. This position serves to continuously develop the effectiveness of communications and its delivery processes to best convey the Lowe's brand through its messaging.
What You Will Do
- Supports communications and public relations strategy development and implementation of brand marketing's annual programming
- Consults with leaders from various business functions and serves as a public relations/communications subject matter expert, providing strategic and tactical insights used in maximizing communication efforts
- Builds external communication plans which link strategy objectives to operational execution
- Helps lead and manage external communication projects and programs that provide impactful communication to the target audience to provide a consistent reflection of the Lowe's brand
- Drafts, edits and approves external content, including press materials, to ensure its effective delivery via multiple communications vehicles, as well as relevancy and appeal to impacted audiences
- Participates in management activities and meetings with business managers and senior leadership as necessary to inform, update, report out, and/or get approvals for various projects
- Responsible for the successful execution of assigned projects within specified budgets, timelines and allocated resources
- Identifies and manages issues in a fast-paced environment while cultivating relationships with reporters, media partners and other external relationships
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Required Qualifications
- Bachelor's Degree in Public Relations, Communications, Journalism, Broadcast Journalism or related field
- 5+ years experience in a Public Relations, Communications role or industry
- MS Office skills
Preferred Qualifications
- Master's Degree in Communications, Broadcast Journalism or Journalism
- 5+ years experience in a public relations/communications role supporting a national consumer brand at a PR agency or within a large national organization, preferably retail
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.