The Role
About Lord Abbett:
Founded in 1929, Lord Abbett is an independent firm with a singular focus on the management of money. Over the course of our history, we’ve earned a sterling reputation for our leadership, influence, and innovation in the asset management industry. Today, our independent perspective, our commitment to active management, and our intelligent product design continue to make us relevant to individual and institutional investors.
From the very beginning, we’ve recognized that our people are our greatest asset. As an investment-led, investor-focused firm, we value intellectual curiosity, teamwork, and collaboration across the organization.
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We’re looking for people with a keen interest in working for a trusted leader in the asset management industry, a desire to expand their knowledge, and a passion for delivering a client experience that exceeds expectations.
Now that you know our history, are you ready to be part of our future?
Job Overview:
The Channel Marketing Associate will play an integral role in developing and executing integrated marketing campaigns for US Retail, Global, and Institutional markets and clients, driving the marketing of Lord Abbett products to clients and prospects. This position requires outstanding teamwork and collaboration, with a strong emphasis on the ability to work closely with multiple departments throughout the organization. The ideal candidate will possess excellent organizational skills, a high degree of intellectual curiosity, and a desire to develop a working knowledge of financial products and marketing trends.
We’ll trust you to:
- Contribute to development and execution of integrated marketing campaigns for US Retail, Global and Institutional markets and clients, driving the marketing of Lord Abbett products to clients and prospects
- Oversee the execution of email marketing initiatives, including briefing, creative review, quality assurance, segmentation, opt-in, deployment, tracking and optimization
- Serve as marketing point-of-contact for Sales teams and develop working strong relationships to ensure efficient collaboration
- Contribute to lead generation and nurturing, working closely with Sales and Data teams to maximize effectiveness of lead scoring and sharing
- Collaborate with Product, Investment and Sales team members to inform new and updated content and experiences, including presentations, sales pieces and campaign landing pages
- Collaborate with Data & Analytics team members to measure, analyze and optimize marketing efforts and drive business growth
- Lead content development and drive promotional efforts for webinars from start to finish, including developing presentations with portfolio managers, maximizing attendance, sharing leads with sales teams and measuring impact
- Present campaign results with Client Services leaders to inform and validate the marketing strategy and demonstrate the value marketing delivers
- Seek to deeply understand key audience segments and research audience needs in order to improve effectiveness of marketing
- Work closely with Head of Channel.Marketing to lead marketing efforts for specific segments, financial firms and/or products
You'll need to have:
- BA/BS degree required
- 0-2 years relevant experience in marketing or selling financial products to financial advisors
- Excellent organizational skills and the ability to manage multiple marketing initiatives
- Understanding of the needs of our clients and prospects
- Active interest in new and emerging trends in marketing and financial services
- Strong presentation skills
- Hands-on email marketing experience preferred, preferably with Salesforce Marketing Cloud (ExactTarget)
- Experience with writing short-form marketing content (email, landing pages)
- Excellent written and verbal communication skills
- Strong Proficiency with Microsoft Excel, Word & PowerPoint
- Working knowledge of HTML preferred
- Series 7 license and/or willingness to acquire
- Team oriented
- Strong organizational skills
- Receptive to feedback
- Detail oriented
- Innovative
- Strategic thinker
- Creative
- Self-motivated
- Strong work ethic
Why Lord Abbett?
Lord Abbett is a leading global independent, privately held investment management company. We are active managers and invest where we believe we have a repeatable edge and can deliver alpha for our clients. Our vision is to be the most respected asset manager in the world, admired for our people, our performance, our relationships, and our organizational agility. This inspires the three pillars of our culture.
- Principles-Led - We empower our leaders to create an environment of trust.
- Performance-Oriented - We inspire our people to embody our values, excellence, responsibility, transparency & collaboration.
- Purpose-Driven - We instill a passion for always putting our clients' interests first.
We are honored to have earned recognition as one of the Best Places to Work in Money Management by Pensions & Investments and scored 100% on the Human Rights Campaign’s Corporate Equality Index, a measure of LGBTQ+ workplace equality.
Compensation Information: Annual base salary for this role is $90,000-$100,000. Salary is estimated for this role. Actual pay may be different.
Discretionary Bonus: Role may be eligible to receive an annual discretionary bonus. Discretionary bonuses are determined by several factors including, but not limited to, firm, team, and individual performance.
Benefits: Lord Abbett is committed to offering a competitive total rewards package to all eligible employees. Offerings include competitive total compensation, retirement plans, competitive health and well-being plans. To learn more about what we offer, please visit Careers | Lord Abbett
Lord Abbett is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy, national origin, age, physical or mental disability, marital status, sexual orientation, sexual identity, caregiver status, military/veteran status, or any other characteristic protected by local, state or federal law. All employment decisions at Lord Abbett are based solely on the applicant’s relevant experience, skills and qualifications.
Important notice to Search Firms - Please Read Carefully
Without prior written agreement, Lord Abbett does not accept unsolicited submissions from employment agencies, search firms, placement services, or any similar provider (“Search Firms”) for employment opportunities. All candidates submitted by Search Firms to any employee or partner at our company without a written Search Firm agreement in place will be deemed the sole property of our company. In such circumstances, no fee, commission, or other compensation will be paid to such Search Firm in the event a candidate is hired by our company. To the extent a Search Firm has a written agreement in place, all introductions are position specific and should be directed to HR or the hiring manager, so we kindly request no unsolicited phone calls or emails.