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Description and Requirements

Responsibilities:

Drive Channel Strategy: Develop and execute marketing strategies to grow the North America market for smart collaboration solutions through partner channels (resellers, distributors, and system integrators).

Relationship Management: Build strong relationships with both end customers and channel partners, providing marketing support, resources, and tools to drive demand generation and sales enablement.

Campaign Development: Design and implement co-marketing campaigns with channel partners, including joint marketing initiatives, digital marketing, events, and promotions, to increase product visibility and market share.

Sales Enablement: Collaborate with sales teams and alliance partners to create and distribute sales enablement tools, such as product demos, training materials, and marketing collateral tailored to smart collaboration solutions.

Performance Monitoring & Reporting: Track and analyze the effectiveness of both commercial and channel marketing programs, providing regular updates to internal stakeholders and refining strategies based on performance data.

Market Insights: Monitor trends and competitor activities in the North America collaboration solutions market, providing actionable insights to improve marketing strategies and product positioning.

Budget Management: Manage both commercial and channel marketing budgets, ensuring cost-effective campaign execution and alignment with overall business goals.

Partner Training & Engagement: Lead partner training programs to ensure channel partners are knowledgeable about smart collaboration solutions and equipped to effectively position them to customers.

Cross-functional Collaboration: Work closely with product, sales, and global marketing teams to ensure alignment between commercial and channel marketing efforts and overall company objectives.

Basic Qualifications:

• Bachelors Degree in Marketing, Business, and/or Communications.
• 8+ years experience in technology marketing and lead generation strategies.

Preferred Qualifications:

• Channel marketing and field experience preferred.

The base salary range budgeted for this position is $130,000 - $175,000. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com.

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is December 16, 2024 - this applies to both internal and external candidates.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations:
* United States of America - North Carolina - Morrisville