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Marketing Strategic Specialist Latin America

AT Lenovo
Lenovo

Marketing Strategic Specialist Latin America

Mexico City, Mexico

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

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This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

ABOUT THE ROLE:

Lenovo is looking for a dynamic and experienced Senior Marketing Specialist to join our innovative team with a focus on services and solutions.

In this role, you will play a critical part in driving the marketing strategy and execution for Lenovo's services and solutions in the market.

As a Senior Marketing Specialist, you will collaborate closely with cross-functional teams to develop and implement impactful marketing campaigns that enhance Lenovo's brand presence and drive business growth in the services and solutions segment.

WHAT YOU'LL BE DOING

  • Developing and Executing Marketing Strategies: Create and execute comprehensive marketing plans specifically tailored for Lenovo's services and solutions that align with our business objectives, focusing on increasing brand awareness and market share in this segment.
  • Campaign Management: Plan, execute, and monitor marketing campaigns across various channels including digital, social media, events, and traditional media to ensure optimal performance and ROI.
  • Collaboration and Coordination: Work closely with sales, product, and global marketing teams to ensure alignment and integration of marketing activities. Coordinate with external agencies and partners to enhance campaign effectiveness.
  • Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns using various analytics tools. Provide regular reports and insights to stakeholders to demonstrate the impact of marketing efforts.
  • The ideal candidate is creative, motivated, strategic, and passionate about B2B Marketing

WHAT WE'RE LOOKING FOR

  • Experience: Minimum of 5 years of experience in marketing.
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree or relevant certifications are a plus.
  • Skills: Strong understanding of demand generation programs and digital campaign management.
  • Creativity: Innovative thinker with the ability to develop unique and effective marketing strategies for services and solutions.
  • Communication: Excellent verbal and written communication skills in both Spanish and English. Ability to create compelling marketing content and deliver impactful presentations.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Team Player: Ability to work collaboratively in a fast-paced, cross-functional environment. Strong interpersonal skills to build relationships with internal and external stakeholders.
  • Attention to Detail: High level of accuracy and attention to detail in managing multiple projects and meeting deadlines.

We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.

Additional Locations:
* Mexico

Client-provided location(s): Mexico City, CDMX, Mexico; Mexico
Job ID: Lenovo-WD00074260
Employment Type: Full Time