Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

• End to End Marketing Campaign Planning for Thailand's product and brand campaigns
• Marketing communication planning, development and localization.
• Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels
• Develop and execute corporate communication and product PR to drive earned media consistently.
• Lead influencer campaigns to build consideration and purchase intent for the brand and products
• Lead end to end retail marketing - ISD Management, Fixture Management, POSM Deployment, Training etc.
• Plan and execute events for new launches and/or tentpole moments for the brand.
• Lead marketing discussions and plans with ecommerce Marketplaces and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments
• Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)
• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
• CRM and own media management (website, social platforms etc.)
• Develop and monitor campaign budgets
• Management and coordination with all relevant internal (Finance, SCM, eCom, Product - Thailand, AP and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
• Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)
• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
• Collaborate with agencies and other vendor partners to ensure brand deliverables

• 10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry (Full time MBA degree is preferred)
• Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.
• Strong experience of working with retail & ecommerce partners
• Experience of product marketing, consumer research and PR a strong advantage
• Experience of managing CRM and own media is an advantage
• Strong communication skills
• Strong Retail Marketing skills
• Experience working with a team and delivering results in a fast-paced setting
• Strong communication skills

• • Typical Candidate
• • Senior Marketing Manager / Marketing Head role in consumer electronic, consumer goods industry.