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Description and Requirements

About the organization and team

Motorola Mobility Korea is responsible for the all mobile device business( smartphone, tablet, chromebook, PC, etc.) in Korea market. The team is closely working with Asia Pacific HQ in India. The products are delivered through mobile network operators (MNO) and retailers. Total team members are around 25 members.

Job Objective

• This role would be responsible for end-to-end marketing for the Motorola brand across phone and non-phone business in Korea.

Job Description

• End to End Marketing Campaign Planning for Korea's product and brand campaigns.

• Marketing communication planning, development and localization.

• Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels.

• Develop and execute corporate communication and product PR to drive earned media consistently.

• Lead influencer campaigns to build consideration and purchase intent for the brand and products.

• Lead end to end retail marketing.

• Plan and execute events for new launches and/or tentpole moments for the brand.

• Lead marketing discussions and plans with MNOs and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments.

• Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)

• Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals.

• CRM and own media management (website, social platforms etc.)

• Develop and monitor campaign budgets.

• Management and coordination with all relevant internal (Finance, SCM, eCom, Product - Korea and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)

• Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)

• Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)

• Collaborate with agencies and other vendor partners to ensure brand deliverables.

Requirement

Must Have - essential

• 10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry

• Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.

• Very Strong experience of branding

• Strong experience of working with retail & MNO partners

• Experience of working with a team and delivering results in a fast-paced setting   

• Strong communication skills

• Self-starter even in ambiguous circumstances

• Strong commitment for business

• Strong analytical and problem-solving capability.

• Native Koreaese skill with English Fluency   

Good to have - desirable

• Experience of product marketing, consumer

• Experience of managing CRM and own media research and PR

• Knowledge about mobile industry

Full time MBA

Typical Candidate

• Senior Marketing Manager role in consumer electronic, consumer goods industry.

Additional Locations:
* Korea

Republic of