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Description and Requirements
The AP OEM Technical Marketing Strategist role is designed to be the champion for the OEM business model within the geo. This role is part of the WW OEM Commercial Marketing team reporting to the Director, Advanced Solutions Marketing but will focus their efforts on driving OEM in the AP geo. The primary purpose of this role is to drive the overall OEM Technical Marketing programs, execution plans, and business process enablement for the AP IDG OEM business.
This will require extensive collaboration with the AP IDG OEM sales teams, marketing teams in regions product & development teams as well as backend operations and supply chain teams. This role will be the driver to ensure implementation of IDG OEM capabilities end-to-end in support of the AP OEM business. The successful candidate must have extensive knowledge of BU processes and the ability to organize a broad matrix of resources to create new business capability. This role will track and manage OEM Design wins with the Sales team in region, to gain knowledge of new solutions and create customer story and testimonial pipeline. The AP OEM Technical Marketing Mgr. will be the central point for driving execution of the WW OEM marketing plan for the geo and across the BU, BGs and Segments.
The nature of this role is to create new organizational capability, promote OEM Solutions and train sales teams, drive customer and offering requirements, facilitate marketing & events all in support of the growing the IDG OEM business. Must have the ability to anticipate, identify, and resolve problems across a multi-function organization.
Primary Job Responsibilities:
- Drive geo Enablement. Partner closely with the geo OEM sales leader to establish processes and support needed in geo to support the OEM business model.
- Drive OEM growth in all segments within Commercial
- Manage the Customer Success initiatives
- Train & support onboarding the OEM sales team, OEM Partners on WW OEM value proposition, GTM and program capabilities
- Promote & drive awareness of OEM within the Geo.
- Collaborate across BGs (IDG, ISG & SSG)
- Work with OEM Sales to train Commercial Sales team on OEM and OEM opportunity identification.
- Work with OEM Product PMs and the OEM Portfolio manager to drive geo OEM requirements.
- Collaborate with Geo Marketing Manager and Geo marketing execution teams to drive the consistent WW OEM messaging in the geo (collateral, events, support geo in demand gen plan and so forth)
- Drive ABM Campaigns for OEM Specific Acquisition target accounts in region jointly with Sales
- Drive development of new product and process capabilities to support customer requirements
- Work across functions to remove sales execution barriers
- Drive change management
Position Requirements
- 5-7 yrs experience in OEM environment, Lenovo product operations, product management or related area
- Knowledge of OEM business model and Lenovo product, development and backend processes
- Must be able to manage an execution plan across broad matrix of resources and organizations
- Must have strong presentation, communication and people relationship skills
- Ability to motivate extended team through change management as we build new capability
- Ability to present to and work externally with customers and partners
- Ability to work across multiple geographies and time zones.
Additional Locations:
* India - Karnātaka - Bangalore
* India - Karnātaka - BANGALORE