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The Senior Manager, Commercial Strategy & Operations is responsible for executing promotional & strategic sales activities, and measuring medical device sales performance for all customer channels through direct sales and distributor partners. This position will report directly to the Head of Diagnostic Devices, and will work closely with R&D, Validations & Reagents, Quality, Operations, Finance, and other areas as needed. This position will supervise sales personnel.
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Responsibilities
- Work with corporate marketing & Head of Diagnostic Devices to develop & execute commercial strategies with positioning and tactics to sell our products among all customer channels (hospitals, providers, etc.) through direct sales and distributor partners.
- Support planning & execute sales activities for new launches - including but not limited to advertisements, website enhancements, sales training decks & materials, national meetings, GPO & distributor sales team joint initiatives, direct customer initiatives, etc.
- Coordinate material creation with corporate marketing resources, quality, regulatory, and technical teams, including using Workfront, Master Control, and any other documentation or project tracking tools as needed.
- Assess and monitor existing product sales promotional activities, materials, resources, & labeling; work with quality, regulatory, marketing, and technical teams to execute updates as needed Perform sales analytics tracking on a weekly, monthly, and quarterly analysis - create and maintain tools and performance metrics to assess effectiveness of each sales mechanism (direct, distributor) and customer channel (hospitals, providers, etc.)
- Manage sales team to monitor and assess sales pipeline, using tools including Sales Force and Excel tracking, with monthly status updates including operations, customer service & distribution, purchasing/planning, and finance
- Build and align accountability for direct sales, GPO, and distributor sales with commercial strategy in conjunction with the Head of Diagnostic Devices and sales team Work with finance, purchasing/planning, operations, customer service & distribution, and Head of Diagnostic Devices to assess sales growth and review sales projections on a monthly and quarterly basis
- Work with finance, Head of Diagnostic Devices, and corporate pricing strategy functions to determine pricing for new product launches and manage current product pricing, including executing annual customer price reviews and notifications, as well as GPO and distributor pricing
Requirements:
- Bachelors Degree with a minimum of 5 years' experience OR MBA with 3 years' experience (experience must include one or more of the following: marketing, sales analytics, strategic planning, and/or business development experience.)
- Experience driving sales promotion tactics, including facilitating creation & review of support materials.
- Proficient with Sales Force analytics, with understanding of gold standard sales analytics concepts to drive targeting campaigns and identify territory gaps and opportunities.
- High proficiency in Excel (advanced user) with potential to use other analytics tools such as PowerBI or Tableau
- Ability to successfully manage sales representatives, understand customer needs, collaborate with multiple departments, and how to position service and product capabilities.
- Detail oriented with ability to analyze current performance vs new opportunities.
- Up to 25% travel to visit key customers and sales representatives in various territories.
Application Window: December 16, 2024
Pay Range: $105,000 - $115,000
The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, pleaseclick here.
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
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