Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire an Executive Director, Global Brand.
The Executive Director, Global Brand sets the strategy for Labcorp's brand, ensuring differentiation and value and driving consistency and quality. This key marketing leader manages a multidisciplinary team that brings the best of Labcorp to life through powerful stories, designs and experiences that demonstrate our customer impact and mission of improving health and improving lives.
This role requires strategic thinking and strong execution. A proven leader and relentless champion of the Labcorp brand, the ideal candidate will be someone who loves collaboration, creativity, and strategic execution:
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- Raise Labcorp's brand reputation in all the markets we serve, including the US and our growing presence in Asia and Europe.
- Oversee global brand and creative studio team of 20+ people that uses a deep understanding of our target audiences to deliver innovative, engaging, and effective creative work
- Develop content that is relevant and compelling to customers, prospects, and partners and drives business growth
- Drive social media strategy, content, engagement, and monitoring
- Manage and optimize media buying and partnerships across paid channels
- Manage integration of acquisition brands into Labcorp
- Advise senior management on competitive positioning and differentiation
- Work cross-functionally to influence change
This position is remote within the United States, with a preference for candidates based in the Eastern time zone. Ideal location is Indianapolis, IN or Burlington, NC area.
Responsibilities
- Lead the evolution of Labcorp's brand positioning, messaging, and identity development.
- Be the champion and gatekeeper of the brand and brand voice across the organization
- Use market, customer and product insights to craft positioning, messaging, and value propositions that differentiate our brand in the marketplace.
- Define and implement Labcorp's brand strategy, objectives, and governance. Oversees brand architecture and works closely with marketing teams to ensure that campaigns align with the brand's strategy, identity, and positioning.
- Develop and execute innovative strategies to broaden our reach to all our customer groups including consumers, providers, healthcare and biopharma executives and others
- Develop and execute content strategies that deepen customer understanding and engagement
- Drive social media strategy, content creation and monitoring
- Ensure brand consistency across the organization
- Lead, coach, and mentor a high performing, highly engaged team
- Cultivate a culture of innovation within the team, encouraging creativity and experimentation
- Measurably and substantially grow our brand awareness
- Established trusted agency and partner relationships
- Establish and track brand health metrics and KPIs
- Develop brand guidelines and campaign playbooks that ensure consistency across all marketing assets and customer touchpoints.
- Provide governance across all communications platforms, ensuring brand consistency from digital to commercial touchpoints.
- Travel: ~15%
Requirements:
- BA/BS required; MBA or relevant advanced degree preferred
- A minimum of 15 years of experience managing brands within large or mid-sized companies
- Ability to many manage priorities across multiple stakeholders and business objectives
- Solid experience formulating and managing marketing budgets, identifying target segments, optimizing media selection, and ad placement/timing
- Experience overseeing marketing, advertising, digital platforms, and other marketing tools to build brand awareness, customer engagement, preference, and demand
- Proven leadership experience building and fostering personal relationships, building dynamic teams, developing staff, and engaging proactively
- Agency management experience
- Strong business acumen and budget management
- Exceptional communication and presentation skills
- Track record of influencing across an organization, willingness to take risks and act decisively
Preferred Qualifications
- Experience in brand management or similar function within Healthcare or Biopharma organizations
- Experience working in a complex, global, organizationally matrixed environment
Application Window: Application window will close February 14, 2025.
Pay Range $230,000 - $250,000 annually + equity & bonus eligibility (see below).
All job offers will be based on a candidate's skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.
LBP Eligible Positions: The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here.
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Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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