JOB DESCRIPTION
Support the development and activation of the company's core marketing campaign executions, including research, coordination of marketing partners, brand guidelines advocacy, and briefs for non-narrative messaging. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
RESPONSIBILITIES
- Execute the brand strategy and customer communication plans across assigned core brand narratives in partnership with the Brand Building Leader; brief and approve or consult on creative
- Work collaboratively with agency partners and cross-functional internal partners
- Drive insights into future work to continually strengthen our brand communications
- Develop a strong, collaborative partnership with the other Marketing teams, including Campaign Management, and 84.51 to create branding expertise across the organization and ensure fundamentals are applied across the holistic marketing plan
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- Work with ambiguity, effectively drive results through change, act without having the total picture and operated under risk and uncertainty
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
QUALIFICATIONS
Minimum
- Bachelor's Degree business, marketing, or an equivalent field of study
- Any experience leading integrated marketing campaigns that span channels and consumer targets
- Any experience guiding strategic creative development and partnering well with agency teams to achieve business and consumer objectives
- Any experience in brand strategy creation with a strong emphasis on applying data and insights to this work
- 6+ years of brand management experience with a proven track record of developing brand strategies that deliver business results and brand growth
Desired
- Master's Degree marketing or business
- Any CPG brand management or ad agency experience
ABOUT US
From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family!
What you'll receive from us:
The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Valuable associate discounts on purchases, including food, travel, technology and so much more.
- Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
- Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.