Overview

Under the direction of the Senior Director, Marketing, the Regional Marketing Manager is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.  This role is remote in the VA/DC/MD area, with occasional visits to our McLean, VA Corporate Office. 

Responsibilities

• Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
• Partner with operations teams to analyze local market trends and make strategic marketing recommendations
• Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
• Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
• Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
• Track, monitor and report on lead sources, traffic and campaign effectiveness
• Stay abreast of competition and real estate marketing trends
• Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
• Travel to designated sub-markets for in person marketing assessments and consultation as needed
• Maintain in-depth knowledge of on-line marketing channels

Qualifications

• Bachelor’s degree strongly preferred
• A minimum of 3 years experience in property management or marketing is required
• Experience leading a team or broad marketing initiatives/projects is highly preferred
• Strong writing skills, to effectively communicate your brand’s message
• Data analysis skills, to extract value from reporting tools
• Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
• Proven success in crafting and implementing innovative ideas and concepts
• Excellent communication skills
• Valid driver’s license and transportation
• This job is 100% remote, but may require a visit to a local property site