As we accelerate our growth, you will collaborate with the broader marketing and communications team, product managers, sales teams, relationship managers and technology groups to plan, execute and optimize full-funnel strategies that generate pipeline opportunities. You will also help build brand awareness, promote new solutions and deepen relationships with relevant audiences. This individual contributor role is ideal for a creative, experienced, data-led campaign manager who is looking to join a team that values collaboration and challenging the status quo.
As an Acquisition Growth Marketing Manager within Payments, you will be part of a growing team with global purview charged with leading new revenue for the business through both new client acquisition and the growth of existing client relationships. You will support a team responsible for designing and delivering omnichannel digital marketing campaigns that capture and nurture leads for a portfolio of leading global payments products and solutions.
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Job responsibilities
- Design, plan, manage and optimize integrated, multi-channel marketing campaigns that push sales growth through new client acquisition and deepen existing client relationships
- Develop short and long-term programs to improve our lead capture and nurture program
- Monitor and report on program performance to leadership and partners at various levels; partnering closely with analytics and technology teams
- Create strategic recommendations and implement performance benchmarks, audience targeting/segmentation criteria, and generate innovative ideas and solutions
- Lead A/B testing strategies across all execution channels to ensure continuous performance improvement
- Work closely with business leaders to develop efficient lead management in the handoff from marketing to sales
- Assist in content development to target clients throughout the customer lifecycle
- Quickly build strong relationships in highly matrixed and geographically dispersed organization
- Manage controls and procedures in accordance with compliance requirements
- Stay current on industry best practices and providing strategic guidance across all channels
- Identify opportunities for our team to adopt the newest, most innovative marketing strategies and tactics
Required qualifications, capabilities, and skills
- 7+ years of relevant marketing experience
- Must work well in a matrixed organization where teams work collaboratively outside well-defined hierarchies
- Ability to track campaign performance, interpret results, recognize actionable insights and develop recommendations for improvement throughout the B2B customer lifecycle
- Experience executing innovative account based marketing campaigns with customer-centric mindset focused on solving customer pain points
- Advanced understanding of the tools of the trade (marketing automation, web analytics, etc.) and campaign analytics (benchmarks, reporting and optimizations)
- Demonstrated experience developing and managing multi-channel marketing programs that raise awareness, engagement and conversion across paid, owned and earned channels
- Strong communication skills with the ability to simplify complex concepts for a diverse range of audiences
- Basic understanding of demand generation performance KPIs including impressions, clicks, web visitors, views, downloads, leads, initial sales conversations and incremental revenue
- Able to gather, interpret and incorporate feedback from a large group of stakeholders
- Forward-thinking, positive, and proactive
- Excellent relationship skills, highly collaborative and can build rapport and credibility quickly with all levels of the organization and across diverse, global teams
Required qualifications, capabilities, and skills
- Higher education degree in marketing or related field
- Experience in fintech, technology or related spaces
- Experience managing global campaigns that may include email marketing, social advertising, search engine optimization and/or paid digital
- Basic knowledge of how to use Salesforce, Marketo, Adobe Analytics, Workfront, Tableau
ABOUT US
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
ABOUT THE TEAM
The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.