Chase Dining, a part of Connected Commerce, is hiring for a new role focused on supporting our Customer Acquisition Strategy. This role will oversee dining-related strategy on behalf of Chase customer products that touch both The Infatuation and Zagat.
As a Vice President, Card Acquisition within Chase Dining you will lead our customer acquisition strategy for Card products leveraging The Infatuation and Zagat digital and experiential channels. This is a highly visible position that will work in a dynamic, fast paced, collaborative environment to develop breakthrough marketing strategies to deliver meaningful growth.
Job responsibilities
- Develop and deliver innovative acquisition efforts within owned channels (digital and experiential) - e.g. personalization strategies, placement optimization, test and learn initiatives, simplified origination customer journeys
- Optimize strategies within paid channels (e.g. paid search, paid display) to deliver growth with target segments
- Partner with Product Experience and Technology (PxT) teams to develop and execute product specific marketing strategies across channels
- Partner with Dining Strategy team to establish best-in-class offers for Card products that can be offered on these channels
- Partner with Activations/Experiential team to optimize acquisition at events including but not limited to EEEEEATSCON
- Set prioritization of new initiatives and strategy changes across channels to ensure maximum value creation
- Monitor the performance closely and leverage insights to inform channel strategy
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Required Qualifications, Skills, and Capabilities
- 7+ years of marketing and strategy experience
- Experience in digital media or digital advertising
- Experience leading customer acquisition channel strategy across both digital and offline channels
- Experience developing innovative growth strategies within digital channels to optimize funnel conversion
- Experience leading initiatives to optimize acquisition strategies within paid channels
- Innovative, problem solver with experience solving complex challenges
- Excellent analytical acumen and strong understanding of the financial drivers for credit card products
- Ability to develop strong working relationships with senior level cross-functional teams
- Ability to manage multiple priorities in a highly dynamic environment
- Highly effective communicator (both written and oral) with ability to influence executive audiences
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.