Johnson & Johnson is currently seeking a Manager, Omnichannel Analytics & Automation to join our JJMT Surgery team located in Cincinnati, OH or Raritan, NJ.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
Position Overview:
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Enabling an insights-based end-to-end commercial ecosystem is a critical growth accelerator for J&J MedTech. The Omnichannel Analytics & Automation manager will play a crucial role in supporting data-driven, customer centric decision-making, based on current performance and future trends, and optimizing customer engagement strategies to support business growth objectives.
This role is responsible for translating business needs into execution excellence via technology solutions: tracking KPIs by segment and campaign; using statistical analysis and multi-touch attribution modeling to identify trends, segments, opportunities, and areas for improvement; developing reports, dashboards, and visualizations to communicate detailed findings to all stakeholders; and building automation to increase execution efficiency and commercial effectiveness.
This Manager will partner with the Omnichannel Customer Experience lead, Platform and Business Unit marketing teams to design, activate & optimize journeys based on data-based customer journeys as part of an Integrated Customer Experience Planning (ICXP) approach.
The ideal candidate should possess strong analytical skills, a deep understanding of customer centricity, marketing, segmentation and personalization principles, and the ability to translate data into actionable insights. The role reports to the Sr. Manager of US Omnichannel Transformation.
Major Duties & Responsibilities
- Track KPIs across the commercial model (e.g. marketing, education and sales funnel) by segment: collect, analyze, and interpret large sets of data from various platforms, including website analytics, social media, CRM systems, education systems, sales systems and marketing automation tools. Example KPIs include conversion rates, time to trial, time to close, customer acquisition cost, customer retention, engagement metrics and return on spend (direct & indirect), among others.
- Use statistical modeling, multi-touch attribution and predictive analytics to generate insights and provide optimization recommendations to support budget allocation and resource planning decisions by segment across the selling ecosystem.
- Develop reports, dashboards, and visualizations by segment to monitor and communicate KPIs and ecosystem insights to assess commercial effectiveness, evaluate go-to-market model fit, and identify areas for optimization.
- Collaborate with US Sales, EdTech, Strategic insights, Global Digital, Global Strategic Marketing, Communications, Data Operations, IT, agencies and other cross-functional teams to assess ecosystem performance by segment, optimize tactical execution, and recommend data-driven, customer-centric strategies for attaining growth objectives.
- Identify and build automated journeys by segment to increase execution efficiency, in partnership with Omnichannel Capabilities & Change Management manager.
- Stay up to date with industry trends, emerging technologies, and best practices in analytics and share insights with cross-functional partners to ensure continuous improvement and innovation.
Qualifications
Required Qualifications:
- BS/BA is required.
Required Years of Related Experience:
- 6-8 years of work/industry experience.
- A minimum of four (4) years of progressive experience in marketing analytics, data analysis, or a similar role.
Required Knowledge, Skills and Abilities:
- Outstanding understanding of ecosystem analytics as part of a broader commercial model.
- Ability to translate KPIs into insights and business recommendations to drive business growth
- Proficiency in data visualization tools, such as Tableau, Power BI, or Google Data Studio, to create informative and visually appealing reports and dashboards.
- Strong analytical skills and ability to interpret complex data sets and communicate insights effectively.
- Proficiency in statistical analysis and data manipulation using tools like Excel, SQL, R, or Python.
- Proficiency in marketing automation platforms like SFMC, CRM systems, and web analytics tools, such as Google Analytics or Adobe Analytics.
- Proficiency in customer data platforms, like Treasure Data, Insider, or Segment.
- Ability to identify shortcomings in systems, processes, or tools and drive effective solutions for process improvements.
- Ability to partner and lead teams in a complex, constantly evolving environment and within a matrixed organization
- Strong interdependent partnering skills; influence and consensus-building skills
- Strong Project management skills; Strong creative thinking, problem-solving skills
- Excellent problem-solving abilities and attention to detail.
- Effective written/verbal communication and presentation skills with various levels of management
- Proactive and self-motivated with a passion for continuous learning and professional development.
- Experience with Marketing, Information Technology, and/or Sales organizations.
- Experience with complex data analysis, segmentation modeling, multitouch attribution modeling
- Prior experience with agile methodologies, design thinking
The anticipated base pay range for this position is $99,000 to $170,200. The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/ performance year. Bonuses are awarded at the Company's discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
Employees are eligible for the following time off benefits:
- Vacation - up to 120 hours per calendar year
- Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year
- Holiday pay, including Floating Holidays - up to 13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits
At Johnson & Johnson, we're on a mission to change the trajectory of health for humanity. That starts by creating the world's healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional, and financial health of our employees and the ones they love. For more information on how we support the whole health of our employees throughout their wellness, career, and life journey, please visit www.careers.jnj.com
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.
We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.
At Johnson & Johnson, we all belong.
This job posting is anticipated to close on [10/14/2024]. The Company may however extend this time-period, in which case the posting will remain available on https://www.careers.jnj.com to accept additional applications.