International Product & Audience Marketing Manager - Vice President

iCapital is powering the world’s alternative investment marketplace. Our financial technology platform has transformed how advisors, wealth management firms, asset managers, and banks evaluate and recommend bespoke public and private market strategies for their high-net-worth clients. iCapital services approximately $210 billion in global client assets invested in 1,690 funds, as of November 2024.

iCapital has been named to the Forbes Fintech 50 for six consecutive years (2018 – 2024); a three-time selection by Forbes to its list of Best Startup Employers (2021-2023); and a three-time winner of MMI/Barron’s Solutions Provider award (See link below). 

About the role:

Reporting to the Head of International Marketing & Communications, the VP International Product & Audience Marketing Manager will join our team in the EMEA region and will play a pivotal role in driving the success of iCapital’s products and functionalities outside the US. This position requires a strong financial marketing background and involves close collaboration with the US-based Product & Audience Marketing, Center of Excellence (COE), and Demand Generation Teams. The role focuses on creating go-to-market (GTM) strategies, adapting US materials to meet regional requirements, and launching campaigns to grow user adoption across target audiences.

Key Responsibilities:

• Develop GTM Strategies: Create and implement go-to-market strategies for iCapital’s products and functionalities introduced outside the US.
• Adapt Marketing Materials: Customize US-based marketing materials to align with regional regulatory, cultural, and language requirements.
• Campaign Management: Plan, execute, and manage marketing campaigns to drive product awareness and adoption in international markets.
• Collaboration: Work closely with the US-based Product & Audience, COE, and Demand Generation Teams to ensure cohesive and effective marketing efforts.
• Market Research: Conduct market research to understand regional market dynamics, customer needs, and competitive landscape.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
• Stakeholder Engagement: Engage with key stakeholders to ensure alignment and support for marketing initiatives.
• Budget Management: Manage marketing budgets effectively to maximize ROI.

Qualifications:

•  Bachelor’s degree in Marketing, Business Administration, or a related field.
•  Minimum of 10 years of experience in financial marketing, with a focus on international markets.
• Strong understanding of the financial services industry and its regulatory environment.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Proven ability to develop and execute successful marketing strategies.
• Experience with adapting marketing materials for different regions.
• Strong project management, and problem-solving skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work collaboratively in a cross-functional team environment.
• Proven ability to work under pressure and meet tight deadlines.
• Proficiency in marketing management software and tools.
• Cultural awareness and experience working with a global audience.
• Preferred experience in Fintech, tech, and/or financial services for global/international companies.
• Experience working in a global or regional role within the EMEA region.
• Experience managing budgets and agencies.
• Fluent in English and preferably German, additional languages are a plus.

Benefits

iCapital offers a comprehensive benefits package that includes a total compensation program consisting of competitive salary, annual performance bonus, and equity for all full-time employees; healthcare with 100% employer-paid health and dental insurance; and generous paid time off (PTO).

We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us  Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: https://www.icapitalnetwork.com/about-us/recognition/

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.