Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
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Your Role and Responsibilities
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a manager within our Product Marketing organization, you will lead a team responsible for articulating the point of view and value proposition for IBM's Software products and audiences. You will inspire, align, and coach Product Marketers to deliver strategies that capture the market and support pipeline generation and new client acquisition.
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Required Technical and Professional Expertise
- Experience in Product or B2B Marketing
- Experience creating marketing business plans
- Experience managing people, including hiring, goal setting, and performance management
- Knowledge of and interest in the Technology field
- Strong collaboration skills and the ability to work across multiple internal and external stakeholders and geographies (e.g., Product Management, clients, business partners)
- Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly
Preferred Technical and Professional Expertise
- Technical content expertise, An understanding of the integration market from APIs, events, app integration, An understanding of go-to-market strategies , Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics