Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Your Role and Responsibilities Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for the IBM Engineering Lifecycle Management (ELM) portfolio to grow the market share.
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We are seeking a product marketing champion to drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
You will be part of IBM Software business unit and a key stakeholder in driving the future of IBM's ELM business.The Product Marketer will be the market catalyst for the team, providing guiding views on key problems, competitors, and differentiators grounded in data.
Required Technical and Professional Expertise
- Competititive market analysis
- Value proposition development
- Positioning statement development
- GTM Strategy
- Product Launch planning
- Collaborate with larget marketing ecosystem such as Demand, Content Strategist and Digital Strategy
- Fluent in English (both verbal and writing)
- Excellent communication skills
Preferred Technical and Professional Expertise
General knowledge of Demand, Content Strategy and Digital Strategy. Prefer a candidate with a background in engineering or complex projects with a passion for communications, marketing and Go-to-Market strategy.