Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
The event strategist is responsible for the complete execution and success of the IBM events. They create experiential client engagements and partner closely with agency partners to bring these plans to life. They are responsible for understanding the Global Event Process including event marketing tools. They collaborate closely with squad team members and sales teams to develop an optimized event plan. Responsible for event planning & execution.
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- Lead annual global event planning and consistent design/delivery to build and generate pipeline
- Own and optimize events to meet business objectives based on stakeholder feedback
- Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads to define objectives, target audience, develop plan including requirements for associated ABM/targeted audience actions)
- Designs individual event attendee experience within the client journey based on standard event kits
- Ensures sales alignment and events execution (with field marketing)
- Manages post event outcomes and performance with relevant stakeholders (i,e., field marketing)
- Handle end to end process and tools: Including EMB entry, logo licenses, cteba, data privacy, edit upload and debrief for core team events
- Ensures all legal, compliance, finance, and other required processes efficiently
completed
Skills:
• Environment: Professional knowledge related to function and its process
• Communication / Negotiation: Advises other professionals. Effectively utilizes group dynamics. Negotiates to define approaches and goals.
• Problem Solving: Recognizes complex problems related to functional objectives. Applies creativity and judgement to developmental work on different projects within the business environment. Analyzes situations and proposes new solutions/ system elements, procedures or processes.
• Impact on Business: Guides functional objectives. Regularly participates in overall functional program planning. Develops and leads execution of geo event plans aligned to business strategy.
• Contribution / Leadership: Leads project team to apply agile ways of work and execute appropriate engagement. Analyzes metrics and makes data-driven recommendations, especially those that affect the pipeline for the IBM business
Required Technical and Professional Expertise
• Bachelor's degree in Marketing, Communication, Business Administration or equivalent experience.
• Solid experience in marketing or related role
• Solid experience in event marketing
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies, provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills, including attention to detail
• High energy, independent worker, self-starter, resourceful, and problem-solver
• Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
• Passionate about developing client advocates around IBM's product portfolio
Preferred Technical and Professional Expertise
• Master's degree in a related field
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo