Introduction
You: Our high-growth company is seeking an energetic field marketer with a real "can-do" attitude and exceptional attention to detail, to execute programs with our sales representative and sales development teams to drive demand and acquire new customers in the Latin America enterprise space. The Field Marketing Manager will drive pipeline and engagement within Latin American prospect accounts through the development and execution of field marketing programs.
Us: We are an ambitious and high-energy marketing organization building awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day:
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• Growth Mindset
• Dealing with ambiguity and change
• Take ownership and has accountability
• Customer-focused
• Foster an inclusive environment
Your role and responsibilities
What we want you to do:
o Actively support quality pipeline development in Latin America
o Execute marketing programs, events and campaigns
o Continually monitor and improve performance metrics to ensure optimal program performance and ROI
o Communicate and brief the sales team regarding all new and planned marketing activities and assets - support sales prospecting.
o Work hand-in-hand with sales managers and Sales development representatives to strategize and execute against programs led by broader marketing teams, impacting expansion pipeline and increase depth of account engagement.
o Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
o Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
o Execute 3rd party regional events and IBM proprietary events
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
Basic Qualifications
• 5+ years experience in B2B Marketing
• 2+ years experience in field marketing, including event management
• Experience with Salesforce, Marketo and predictive analytics tools
Preferred technical and professional experience
Preferred Qualifications
• Self-starter with a "can-do" attitude
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Communication and influence - must be an energetic and passionate with ability to lead cross-functional teams to achieve goal
• Results-oriented with a passion for performance measurement and analytics
• Ability to manage through multiple projects simultaneously with tight deadlines
ABOUT BUSINESS UNIT
IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
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Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
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ABOUT IBM
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Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
All our positions are eligible for people with disabilities PwD or rehabilitated.