Requisition #: 16052
Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.
Innovate With Ansys, Power Your Career.
SUMMARY
The Field Marketing Manager is responsible for driving business growth, account expansion, and market differentiation within a designated region by developing and executing strategic marketing initiatives. This role focuses on achieving growth through targeted campaigns, regional sales enablement, and innovative event strategies, leveraging insights into industry trends, market opportunities, and sales priorities. With expertise in field marketing and event production, the Field Marketing Manager plans and executes large-scale virtual and in-person events, creates impactful customer and partner engagements, and collaborates across teams to deliver measurable business results.
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RESPONSIBILITIES
- Develop and implement strategic field marketing plans, including impactful customer and partner engagements, to achieve sales and marketing objectives, nurture leads, and drive business growth.
- Plan and execute integrated campaigns, trade shows, conferences, and sponsorships to increase brand awareness, generate leads, and strengthen relationships with customers, partners, and media.
- Serve as the primary point of contact for internal clients, managing the end-to-end strategy and technical execution of both virtual and on-site events. Collaborate with cross-functional teams to define, execute, and measure campaigns aligned with brand, thought leadership, and product goals.
- Create and deliver comprehensive production plans, including event-specific communication, schedules, testing, and rehearsal requirements. Direct the technical execution of events, ensuring client requirements are met and managing changes during production.
- Act as the main point of contact for stakeholders during events, addressing their needs, driving attendee engagement, and leading event marketing efforts to maximize impact, lead generation, and ROI. Build trust with sponsors and partners through strong relationship management.
- Stay informed on industry trends, recommending new technologies and processes to enhance event strategies. Optimize event success by tracking performance, managing deliverables, and continuously refining event production and engagement practices.
MINIMUM QUALIFICATIONS
- Bachelor's degree from an accredited college or university required.
- A minimum of 5 years of experience related to B2B marketing, virtual event/event management or similar role.
- Demonstrates a deep understanding of field marketing and event production, with experience in developing and executing successful marketing strategies to achieve sales and marketing objectives.
- Experience in virtual event platforms (e.g., Bizzabo, Intrado, On24, Rainforce, Brella, Swapcard) and managing both virtual and in-person events.
- Solid experience with live production workflows, live streaming systems and software, and managing technical execution during events, including real-time problem resolution.
- Strong proficiency in analytics and reporting to measure campaign effectiveness, track performance, and refine strategies based on data insights.
PREFERRED QUALIFICATIONS
- Excellent communicator with the ability to effectively collaborate across multiple teams/functions, build organizational support, and work closely with sales teams to align marketing strategies and drive results.
- Ability to manage multiple, concurrent projects in fast-paced, high-energy environments, demonstrating strong organizational and problem-solving skills while maintaining focus on quality and detail.
- Self-motivated with a high level of personal accountability and the ability to work independently while also effectively collaborating with cross-functional teams.
- Ability to handle client-facing environments and adapt to real-time changes during event setup and execution, while maintaining professionalism and ensuring successful outcomes.
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.
Our Commitments:
- Amaze with innovative products and solutions
- Make our customers incredibly successful
- Act with integrity
- Ensure employees thrive and shareholders prosper
Our Values:
- Adaptability: Be open, welcome what's next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger
Our Actions:
- We commit to audacious goals
- We work seamlessly as a team
- We demonstrate mastery
- We deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS
At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.
At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.
CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (Belgium, China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).
For more information, please visit us at www.ansys.com
Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.
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Nearest Major Market: Pittsburgh