Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.
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When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
This market focused role serves as the face of marketing & communications to clients, sellers, business partners, analyst and media for a prioritized set of premier accounts in the country. You are externally focused to bring the voice of the client and market insights into IBM. You're responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends - what's important to whom and why and how IBM can uniquely bring value to the client.
As a Field M&C Professional, you'll build market engagement plans in the market to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market. As a Field Marketer, you will:
• Design and execute local marketing and communications plans to support go-to-market strategies
• Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
• Brief, enable and collaborate with Sales, Clients, IBM Partners and/or internal stakeholders
• Measure, analyze, and report on the impact of marketing and communications activities
We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
Required education
Master's Degree
Required technical and professional expertise
5+ years marketing experience in B2B technology arena
Strategic business planning acumen
Analytics and insight-based decision making
Narrative development and communications
Readiness to travel 20% annually
Fluency in English
Preferred technical and professional experience
• Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time
• Ability to work with cross functional and multicultural teams
• Ability to align to set goals and objectives, while being able to quickly pivot based on business needs
• Understanding of technology products, sales cycles, and solution positioning
• Working knowledge of salesforce CRM ideal
• Ability to leverage data to make market aligned decisions to support go-to-market execution
• Ability to craft clear briefs/communication to key stakeholders
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.