Introduction
As a Brand Sales Specialist for Public Market (SLED), you will collaborate closely with clients and Business Partners to develop relationships, understand needs, earn trust, and show potential clients how 's industry-leading solutions will solve their problems while delivering value to their business.
You will run a territory consisting of public entities such as cities, towns, state governments, and universities. A typical day for a SLED seller would be as follows:
• Collaborative Ecosystem Engagement: Collaborating with the broader sales ecosystem to develop campaigns and boost pipeline growth.
• Client Management & Value Communication: Managing clients and effectively communicating 's value.
• Decision Maker Engagement: Identifying decision makers, qualifying opportunities, and establishing partnerships.
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• Sales Process Leadership: Overseeing the complete sales process, with a focus on new business.
• Attending and coordinating events that may be exclusive to entities within the Public Market.
Your Role and Responsibilities
- Engaging Clients: Actively interact with clients to understand their needs, provide solutions, and build strong relationships.
- Prospecting: Identify and pursue potential clients by conducting market research, networking, and leveraging existing leads.
- Progressing Deals: Guide clients through the sales pipeline, ensuring smooth transitions and addressing any concerns or obstacles that may arise.
- Understanding the IBM Portfolio: Develop an in-depth understanding of IBM's products and services, including data and AI solutions, cloud offerings, and storage solutions.
- Sales Role: Perform sales activities such as pitching products, negotiating terms, and closing deals to meet revenue targets.
- Partner Collaboration: Collaborate with partners to scale and accelerate sales opportunities, leveraging their expertise and resources.
- Strategic Communication: Articulate IBM's strategy effectively to clients, highlighting the value proposition and competitive advantages across various solutions.
- Specialization in Storage Solutions: Demonstrate expertise in selling storage solutions, drawing on past experience and knowledge of industry trends.
- Competitor Analysis: Stay informed about competitors' offerings, strengths, and weaknesses to position IBM solutions effectively in the market.
- Experience in Public Market: Utilize your experience in the public market to tailor sales strategies and approaches to different client segments effectively.
Required Technical and Professional Expertise
- Multiple years of Enterprise Sales
- Experience with IBM, Dell EMC, Hitachi, HP, PURE, or any other vendor solution sales.
- Experience with account management and working with business partners.
Preferred Technical and Professional Expertise
None