AEM Digital Experience Specialist

Your role and responsibilities

Manage Design Libraries
Responsible for creation, organization, and maintenance of design for assets and resources.
Managing content creation and publishing. Collaborating with design, marketing, and IT teams
Develop, publish, and maintain web pages
Design, build, and update website content and functionality
Optimize site performance and SEO
Develop and implementAEM templates, components, and workflows
Tagging, tracking, and performance:
Implement and analyze website analytics to measure and improve performance..
Messaging/Copy Creation
Support and validate copy creation for all channels including email, social media, landing pages, etc.

This job can be performed from anywhere in the US.
Perform full QA to ensure alignment to given requirements
Content Tagging
Facilitate development of taxonomy to be used for tagging web pages
Manage organization of content library to facilitate to findability and reuse assets.
Assign keywords, labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.
Knowledge and background in Content Management - Adobe Sites tool to support content creation
Experience with design software and web development tools.
Strong understanding of user experience (UX) and user interface (UI) design principles.
Experience with website performance optimization (WPO) techniques.
Knowledge of search engine optimization (SEO) best practices.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Manage and execute successful international email campaigns/CRM programs for global clients across multiple Email Service Provider (ESP) platforms including Adobe Campaign
• Implement complex, highly personalized email campaigns utilizing dynamic content, producing over mulitple versions/audiences/testing segments, delivered weekly; personalization included loyalty program components
• Collaborate with clients to launch Adobe Campaign platform: apply business and data requirements; test audience selection, campaign execution, and reporting functionality;
• Perform functional testing of email content and validated audience segmentation and deployment details
• Provide campaign recommendations supported by post send reports which included email metrics, segmentation breakdown, A/B testing results, and Google Analytics site traffic information

Preferred technical and professional experience

Experience managing annual program and incremental project scopes for Email, SMS and RMM channels
Proven ability to deliver strategy, insights, best practices for channel specific marketing and loyalty program, based on platform capabilities
Develop and implement streamlined, standardized and scalable processes and documentation across channels, teams, and brands to ensure on time delivery and flawless execution of ad hoc and automated user journeys
Strong relationship building experience with clients and internal stakeholders, served as SME for email and SMS channel marketing i
Experience establishing client onboarding and training programs with guides, checklists, and QA standards

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.