This is a highly cross-functional role, and the ideal candidate would have the ability to build a strong campaign strategy & narrative for the Japanese B2B audience, as well as to effectively lead complex projects with multiple stakeholders. In addition, the role also involves planning & execution of webinar/events, which align with the campaigns you have established.

Responsibilities:

• Develop and execute integrated marketing campaigns specifically tailored for the Japanese market, leveraging proposals from the global teams, to drive brand awareness and generate quality upmarket demand.
• Manage content & asset creation ensuring it follows the highest standards of quality.
• Plan and execute webinar/events that reach our target audience and generate qualified leads.
• Collaborate closely with sales, marketing, and customer success teams to orchestrate campaigns that align with sales strategies and drive engagement.
• Utilize data analysis to identify key market trends, customer pain points, and competitive landscape to inform campaign planning and execution.
• Manage end-to-end campaign planning and implementation and post-campaign reporting, ensuring alignment with objectives and targets.
• Educate our global teams on the Japanese market, and develop the relevant asks to support the growth of the Japan business.

Qualifications:

• Native Japanese speaker, with proficiency in business level English, with excellent verbal and written communication skills.
• 5+ years of experience in B2B marketing, with a focus on strategy & narrative development, campaign management and execution.
• Strong project management skills with a proven track record of successful campaign orchestration. Management Consulting experience is a plus.
• Data-driven mindset with the ability to leverage data analytics and insights to optimize campaign performance.
• Excellent stakeholder management skills with the ability to collaborate effectively with cross-functional teams.
• Comfortable with ambiguity and being part of a growing team in a fast-paced environment, collaborating across multiple teams across the globe.

What does "Integrated Campaign" mean at HubSpot?

An "Integrated Campaign" refers to a marketing strategy that combines various communication channels (e.g. Content, Ads, Social Media, Email, Sales Calls) into a unified and cohesive approach. The goal of an "Integrated Campaign" is to deliver a consistent message and experience to the target audience, across all touchpoints, creating a seamless customer journey.

For example, as the Japan Marketing Team, we planned and executed the "State of Sales in Japan" campaign, which featured market research, a press release, a media event for journalists, a webinar targeting customers and prospects, the publication of ebooks, digital advertising, an executive lunch event etc. Each element was designed to work in sync, delivering a cohesive message and driving engagement at every stage of the customer journey.

"Integrated Campaigns" are powerful because they not only create a stronger emotional connection with our brand, but also drive measurable business outcomes such as increased engagement, lead generation, and customer retention.

Japan Marketing Manager | Integrated Campaigns

HubSpot Japanのマーケティングチームは,日本市場におけるHubSpotの認知度を高め,需要を創出することを目的とした多面的マーケティングキャンペーンの計画と実行を担当する「Integrated Campaign Manager」を募集しています.

今回求めているのは,B2Bマーケティングの豊富な経験,データドリブン志向,そして優れた社内外との調整スキルを持っている方です.

見込み客とつながり,関係性を強化し,パイプラインと売上の創出,さらにはリテンション維持など,カスタマージャーニー全体にわたって影響を持つ重要なポジションとなります.他のマーケティング担当者(オートメーション,広告,カスタマーマーケティング,レベニューマーケティング,プロダクトマーケティング,PRなど)および営業,カスタマーサクセスなどの関係者と協力し,一貫したメッセージと方針を持つキャンペーンを構築することが目標です.

上記の通り,非常にクロスファンクショナル(複数部門横断的)な役割であり,日本のB2B企業に関心を持っていただけるキャンペーン戦略とストーリーを構築する力,そして多数の関係者が絡む複雑なプロジェクトを率いていく能力が求められます.また,構築したキャンペーン内の施策の1つとしてウェビナーやイベントの企画• 実行も担っていただきます.

担当業務:

• 海外チームの施策や提案を活用しながら日本市場に特化した「Integrated Marketing」のキャンペーンを開発し,ブランド認知を高め,質の高い需要を創出する.
• 質の高いコンテンツやアセットを作成• 管理する.
• ターゲットオーディエンスに届き,リード創出につながるウェビナーやイベントを計画• 実行する.
• 営業,マーケティング,カスタマーサクセスチームと密接に連携し,営業戦略に沿ったキャンペーンをを展開して見込み客や既存顧客とのエンゲージメントを促進する.
• データ分析によって市場トレンド,顧客の課題,競合状況を特定し,それを元にキャンペーンの計画と実行を行う.
• キャンペーンの企画から実施,レポーティングまでのプロセスを管理し,目標達成に向けて自発的に動く.
• グローバルチームが日本市場への理解を深められるようコミュニケーションする.また日本ビジネスの成長に必要なサポートを整理し,本社に依頼する.

ご応募要件:

• ネイティブレベルの日本語力をお持ちで,かつビジネスレベルの英語に堪能であること.
• B2Bマーケティングにおいて5年以上の経験があり,特に戦略やストーリーテリング,キャンペーンの管理および実行に長けていること.
• 高いプロジェクト管理スキルがをお持ちでマーケティングキャンペーンを成功に導いた実績をお持ちであること.コンサルティング経験はプラス.
• データドリブンで行動し,データ分析とそこからの示唆を活用してキャンペーンパフォーマンスを最適化できる方.
• 優れたステークホルダー管理スキルを持ち,クロスファンクショナルなチームと協力して成果を上げられること.
• 曖昧さを受け入れることができ,速いペースで成長するチームの一員として世界中に拠点を置くチームと協力できる方.

HubSpotにおける "Integrated Campaign" とは何か？

"Integrated Campaign" とは,さまざまなコミュニケーションチャネル(例:コンテンツ,広告,ソーシャルメディア,メール,営業電話)に対して一貫したメッセージと目標を持つ施策を戦略的なタイミングで展開していくマーケティングキャンペーンを指します.このようなアプローチにより,見込み客または既存顧客に対してすべての接点でブレがないメッセージを提供し,摩擦のないカスタマージャーニーを作り出すことができます.たとえば,日本のマーケティングチームでは,過去「日本の営業に関する意識• 実態調査」と題したIntegrated campaignを企画• 実行しています.このキャンペーンでは,市場調査,プレスリリース配信,記者会見,顧客および見込み客を対象としたウェビナー,eBookの作成,オンライン広告,エグゼクティブ向け昼食会など,複数のマーケティング施策を予め企画したタイミングで展開していくことで,認知向上とリードの創出を達成しました.なおHubSpotにおいては過去のキャンペーンから,"Integrated Campaign"がエンゲージメント向上やリード創出,リテンション維持といった測定可能な成果を生み出すだけではなく,HubSpotというブランドとの感情面でのつながりを生み出す効果も持つことも分かっています.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

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