Data Quality Analyst (Contract)

Role Summary and Impact

GroupM's Data and Analytics team is seeking a detail-oriented and proactive Data Quality Analyst for a short-term contract project. As a trusted data partner to a global leader in interactive entertainment and gaming, we empower their marketing and advertising initiatives by managing a complex global database. In this role, you will play a critical part in ensuring the accuracy and completeness of our data by focusing on fast-paced data cleansing across all media channels and platforms dating back two years. You will collaborate with planning, activation, and strategy teams to resolve data mapping issues, apply proper labels, and address data-related inquiries, ultimately contributing to the harmonization and reporting of critical information.

Please note: This hybrid position requires regular in-office presence. We are only considering candidates based in the New York tri-state area.

Responsibilities:

• Data Quality Monitoring: Monitor the data entry process, ensuring the accuracy and completeness of information (such as campaign and placement names) both in planning tools and in platforms such as TTD, DV360, Meta, X, and Amazon.
• Data Cleansing and Remediation: Identify and address data inconsistencies or errors, collaborating with data engineers to implement technical fixes and improvements.
• Data Discrepancy Resolution: Work with teams to resolve data discrepancies in media platforms and/or within internal applications.
• Communication and Reporting: Provide regular updates on data cleansing progress and the overall health and performance of the data system. Keep engineering teams informed about recurring issues or areas for improvement, providing guidance and feedback.
• Collaboration and Stakeholder Management: Collaborate with planning, activation, and strategy teams to ensure smooth data flow and adherence to established protocols. Build strong relationships with stakeholders through proactive communication and support.

Qualifications

• Proven experience in data quality management, data analysis, or a related field.
• Strong attention to detail and a commitment to data accuracy.
• Experience working with media data and advertising platforms (TTD, DV360, Meta, X, Amazon).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with data quality tools and techniques is a plus.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.