Role Summary and Impact:

GroupM's Data and Analytics team is proud to be a trusted data partner to PlayStation, a global leader in interactive entertainment. Embedded directly into PlayStation's internal Data & Analytics team, we empower their marketing and advertising initiatives by managing a complex global database, ensuring data quality, and developing bespoke tools. Our expertise in data quality management, tool development, and API integration ensures the accuracy and accessibility of critical information. This data-driven approach fuels PlayStation's strategic decision-making and marketing success!

We are hiring for a Data Engineer/Developer maintain bespoke tooling built to improve the efficiency with which we collect data from planning and activation teams (manual data entry) as well provide support to any custom campaign optimization tools we have developed. Embedded into the account team so you can be closer to your end users to improve requirement gather and working across both PlayStations and GroupM's tech stack.

Responsibilities:

• Design, develop, and maintain a bespoke media planning tool for PlayStation, incorporating bug fixes, new features, and automation to streamline workflows for planning and activation teams. Focus on robust data pipelines and efficient data processing.
• Develop and implement data integration processes to incorporate sales and audience data into media plans for benchmarking and performance forecasting.
• Build and maintain data feeds for PlayStation's BI team to power dashboards and reporting. Ensure data quality and reliability.
• Provide technical guidance and support to planning and activation teams on utilizing the planning tool and interpreting data insights.
• Collaborate with stakeholders to ensure the Total Performance Doctrine (TPD) measurement framework is effectively integrated into all data processes and tooling.
• Contribute to the development of data-driven solutions leveraging PlayStation's first-party data (sales, subscriptions, and customer demographics) for optimizing paid media campaigns.

Qualifications:

• Bachelor's or Master's degree in Computer Science, Software Engineering, or a related field. A degree in Statistical Modelling or Mathematics with relevant software development experience will also be considered.
• Proven hands-on experience in data engineering, including proficiency with SQL, Python (Pandas and Flask), Google Cloud Platform (GCP), Snowflake, and DBT. Experience with data warehousing and ETL/ELT processes.
• Strong understanding of data modeling, data structures, and algorithm design.
• Experience with software development best practices, including version control (e.g., Git) and testing.
• Excellent communication and collaboration skills, with the ability to explain technical concepts to non-technical audiences.
• Knowledge of digital marketing, including CRM programs (a plus).
• Understanding of data governance and compliance principles (a plus).

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.