Description
Position at GroupM Choreograph
Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary and Impact
Join Mindshare's Strategy & Analytics team as an Associate Director, Advanced Analytics, focusing on our Unilever ice cream portfolio. This unique role offers a blend of advanced analytics consulting and client leadership, leveraging your expertise to extract actionable insights from established, cutting-edge omnichannel marketing mix models (MMM). You'll be the key liaison between Mindshare, our 3rd party modeling partners, and Unilever, ensuring seamless communication and driving data-driven decision-making.
Want more jobs like this?
Get jobs in New York, NY delivered to your inbox every week.
This isn't a hands-on modeling role; it's about owning the model outputs, translating complex technical concepts into clear business recommendations, and collaborating with internal and client teams to maximize campaign performance.
Responsibilities
- Client Partnership: Serve as the primary point of contact for Unilever's measurement and brand teams, providing expert consultation on MMM outputs and their implications for media strategy.
- Insights Generation: Analyze monthly refreshed MMM results, distilling key findings into actionable recommendations for Unilever's ice cream brands across all media channels (national/digital, TV, print, OOH, programmatic, retail, and commerce).
- Cross-Functional Collaboration: Partner with internal Mindshare teams (BI, Buying, Planning, Digital Investment, Data Ops, and Tech) to integrate MMM insights into holistic client deliverables.
- Process Enhancement: Identify opportunities to refine and optimize existing MMM processes, collaborating with the 3rd party modeling team to ensure data accuracy and efficiency.
- Thought Leadership: Stay abreast of industry trends in MMM and advanced analytics, contributing to Mindshare's thought leadership in the field.
Skills and Experience
- Bachelor's degree in Statistics, Economics, Engineering, Mathematics, Computer Science, Operational Research, or a related field.
- Proven experience in marketing analytics, data science, or a related field, with a demonstrated ability to own and manage complex analytical projects.
- Strong understanding of MMM methodologies, including data collection, transformation, attribution, and delivery of results. Be prepared to discuss your understanding of the end-to-end MMM process during the interview.
- Excellent communication and presentation skills, with the ability to translate complex technical concepts into clear, concise language for non-technical audiences.
- Proficiency in SQL, Alteryx (for data transformation and workflow automation), and Tableau/Power BI for data visualization.
- Experience working with large datasets and various media data types (impressions, GRPs, spend, etc.) across all channels.
- Experience in a media agency or analytics consulting firm is highly preferred. Familiarity with traditional and digital media data is essential.
- Experience with Unilever or other CPG clients is a plus.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.