Senior Marketing Manager Foodservice, North America
Alsip, IL 60803 - Griffith Foods Headquarters, One Griffith Center, Alsip, Illinois, United States of America Req #3578
Friday, January 31, 2025
Griffith Foods is a global manufacturer of food products. We provide a wide range of taste and texture components for food industry customers throughout the world. Our products include seasoning blends, dry mixes, coating systems, dough blends, crumbs, flavors, sauces and food bases that are used in an extensive variety of application from snack foods and processed meat and poultry to ready meals. Our customers include food processors, restaurant operators and grocery retailers. While our name may not be familiar to consumers, our products are key components of foods offered by many of the world's best-known companies.
Want more jobs like this?
Get jobs in Alsip, IL delivered to your inbox every week.
Location: Proximity to Work in Alsip IL US, Scarborough, CAN, or Monterrey MX
Summary: To provide Strategic Marketing leadership to the Custom Culinary® teams and ensure brand & portfolio alignment across North America to enable sustainable and profitable growth aligned with our Purpose Driven Strategy and Aspirations. To establish the Custom Culinary® brand in Canada and provide Marketing support to the Custom Culinary® team in Canada.
Essential Duties & Responsibilities:
NA Custom Culinary® Strategy & Alignment:
- Lead the development of a regionally aligned brand positioning and product portfolio across the region, collaborating with other Custom Culinary® Marketing Managers in USA and Mexico.
- Collaborate with Custom Culinary USA Head of Marketing to develop an integrated long-term brand and portfolio strategy to enable our 2030 LRP aspirations for Custom Culinary® across North America, considering the three different business realities.
- Identifies long-term growth opportunities and masters multi-market strategy to deliver optimum financial performance for Custom Culinary in Griffith foods North America through
- Leveraging Griffith foods Market intelligence and industry experience to develop growth strategies for product categories, market segments and geographic areas
- Translating the strategy into marketing plans with measurable business goals and metrics
- Participate in business reviews of 3 Custom Culinary Business units and lead the Custom Culinary business review for Canada
- Uses strategic pricing tools to understand how changes in the model will impact the customer and the company
- Partners with product and applications development and research to pursue most viable opportunities
- Defines the positioning of Custom Culinary® subbrands and portfolio in NA to maximize sales and profitability
Leads development and execution of communications and brand strategies for Custom Culinary® in Canada:
- Direct responsibility to manage the Custom Culinary® brand, portfolio and strategy in Canada and provide relevant commercial support to the commercial team.
- Translates business objectives to actionable differentiated marketing &communication campaigns
- Provides the Custom Culinary® Commercial Team in Canada with the right tools and communication to drive the positioning of Custom Culinary® to Customers and Prospects
- Identifies brand centric, content marketing strategies to create differentiated messaging for promotional activities including digital channels, product launch campaigns and customer events
- Measures return on investment for omni-channel Marketing Communications initiatives and effectiveness
- Responsible for the budget development and revenue for Custom Culinary® in partnership with Sales, Marketing, R&D and Finance
- Analyzes Custom Culinary® business performance to define initiatives to improve profitability and sales growth
- Identifies unsuccessful Custom Culinary® products and defines the right approach to improve profitability. Leads the process to define and execute exit strategies for products when needed
- Assembles and synthetizes data from various sources to provide value-added insights to the commercial team
Qualifications:
- Bachelor's degree in Marketing or Business Administration.
- 10 years of professional experience in Management, Marketing or Business role.
- Strategic experience at a food company, ideally in Category Management, Marketing, Innovation, Product Development.
- Experience in Business-to-Business business development in a Foodservice supplier organization and clear understanding on how to create and deliver value propositions to Foodservice Customers.
- Highly skilled in use of Power BI, Dashboards, CRM, PowerPoint, Excel, Word and other commonly used computer programs.
- Fluent in English.
- Willingness to travel 20%.
LI#DNI
EQUAL EMPLOYMENT OPPORTUNITY
Griffith Foods believes that all persons are entitled to equal employment opportunity. Griffith Foods does not discriminate against qualified employees or applicants because of the following actual or perceived characteristics: race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, physical or mental disability, genetic characteristic or information, AIDS or HIV status, order of protection status, marital status, military or veteran status, unfavorable discharge from military service, or any other status protected by federal, state, or local law. Equal employment opportunity will be extended to all persons in all aspect of the employer-employee relationship, including recruitment, hiring, participation in benefit programs, training, promotion, transfer, discipline, layoff, recall, and termination.
In carrying out our commitment to equal employment opportunity, Griffith Foods will make reasonable accommodations for applicants and employees with known disabilities unless doing so would result in an undue hardship, safety, and/or health risk. Applicants and employees requiring reasonable accommodations must notify Human Resources.
Other details
- Job Family Marketing
- Job Function Commercial
- Pay Type Salary
- Min Hiring Rate $100,000.00
- Travel Required Yes
- Travel % 20
- Required Education Bachelor's Degree