The Marketing Engagement Manager is an out-of-the-box thinker who will drive member engagement, with a primary focus on nurturing large market accounts. You will be responsible for creating strategy that leads patients from the top of the funnel to conversion as a patient; an ability to work equal parts of “left brain, right brain,” with the ability to create impactful marketing campaigns, as well as execute and track initiatives that roll up to marketing KPI’s.
This role is a perfect fit for someone who has a breadth of diverse marketing channel expertise -- who is a natural collaborator with strong EQ -- and who is results driven. This role is both innovative in needing to think about new ideas and ways to engage our members while also thinking about how we scale our tools and resources to be operationally effective. You’ll be responsible for driving member-facing marketing initiatives with strategic accounts, including driving brand awareness, growing account registration, and increasing first time use of Included Health products and services. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.
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With your accounts, you’ll drive the agenda for understanding the target audience, conducting a historical look back to measure campaign effectiveness, and develop strategic communications plans in partnership with our Account Managers. You’ll present at meetings to sell-in campaign ideas, lead creative development, and report out campaign performance. You’ll be responsible for driving utilization at your large market accounts.
Responsibilities
- Manage marketing responsibilities related to new client implementations
- Partner with the Client Success team to plan an execute marketing programs that drive year one engagement for new clients
- Measure, track and report on client marketing activities, with the ability to pivot when initiatives are not performing
- Work with clients to segment their population to drive initial adoption and on-going engagement
- Develop new client educational decks and best practices as resource for new clients
- Using our patient profiles, cohorts and brand persona’s, establish insights that will lead to actionable recommendations to drive engagement
Requirements
- Experience managing adoption, engagement and retention focused programs
- Experience in leveraging multiple channels to execute and manage marketing campaigns
- Strong understanding of marketing analytics
- Ability to work with creative and technical teams
- Innovate and assist with developing new processes while maintaining flexibility in an evolving environment
- Excellent work ethic and problem-solving skills
- Can handle pressure in a fast-paced environment
- Self-starter with the ability to roll up your sleeves and get things done
- Graduate of a Marketing BS or Masters degree program.
- 5-7 years of experience, with at least 3 years of digital marketing
- Healthcare experience is a plus
- Ability to remain seated in a stationary position for prolonged periods.
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and computer / laptops) may be required.
- Good manual dexterity required to use common office equipment (e.g., computers, laptop, and mobile devices).
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.