Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in writing, editorial, marketing, UX writing, content design, or related, as well as leading content strategy projects.
- Experience on UX-focused product writing and shaping content for multi-disciplinary projects.
- Include a portfolio , website, or any other relevant link to your work in your resume (providing a viewable link and/or access instructions).
- 3 years of experience interacting with executive leadership.
- 2 years of experience working in a complex, cross-functional technology organization.
- Experience working closely with UX research to find new opportunities, test and iterate ideas based on insights from formative research, analysis of quantitative data and from direct user testing.
- Experience in leading projects in a highly diverse and dynamic environment and growing in ambiguity.
- Knowledge of online technology and related products, including web and mobile UI and tools.
- Comfortable with complexity, with the ability to distill things down to simple, intuitive, and tangible solutions.
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About the job
As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.
Buying, Analytics, and Measurement (BAM) UX is a group of impassioned designers, researchers, and writers, defining the user experience of the Google Marketing Platform and critical pieces of the broader Google advertising ecosystem. As a UX Writer and Content Designer, you will work on creatives within the Google Ads product. This is a unique team that solves deep product and business problems within Google Ads.
Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.
The US base salary range for this full-time position is $111,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Use writing and content design skills to create UI text that facilitates user navigation, as well on-boarding, promos, error messages, instructional materials, and other components of the user experience.
- Drive outlook for product language and content across a product or subject-matter domain, and ensure cohesive product narratives. Document your strategies with guidelines, and establish best practices and strategy principles.
- Manage projects from needs assessment to implementation. Identify opportunities, establish priorities, secure resources, and manage stakeholders.
- Collaborate with designers, researchers, legal, marketing, product managers, and engineers. Influence and adapt to stakeholders and their feedback.
- Provide leadership, direction, and mentorship to junior UX writers and educate cross-functional partners on the role of UX writing and content strategy throughout the product development process.